Audit · Voices

LCP 2.2 s on mobile, four years after the audit

Three sites in one, about 25 URLs, and a blog that only looked fast in Lighthouse.

2.2sLCP on mobile, last 28 days
189msINP on mobile, last 28 days
0.01CLS on mobile, last 28 days
The client

WordPress, a separate profile app and a blog

Voices' site was really three sites: a WordPress marketing site, a separate app for the voice actor profiles, and a blog and podcasts. I went through about 25 URLs across all of them.

Voices.com homepage
Client

Voices, a marketplace for voice actors

Platform

WordPress, plus a separate app for the profiles

Service

Audit, 2022

Who built it

Their developers

What I found

Three layout shifts on the homepage, a fake 94 on the blog

  1. Two font swaps and an image without dimensions

    A fallback font swapped to Roboto, a hero image without dimensions pushed everything down, and then Roboto swapped to Poppins.

  2. A 94 in Lighthouse from a plugin that held scripts back

    It scored 94 in Lighthouse, because an optimization plugin held back the scripts for about four seconds. That fools the test and does nothing for real visitors, so my first advice for the blog was to take it out.

Three layout shifts while a page loads: a font swap, an image without dimensions, a second font swap
What they built

They took it and went flying

I sat down with their developers, told them what to fix first and taught them a few things along the way. A while later their development manager mailed me the list: scripts moved to the footer, duplicate fonts removed, font-display fixed, fetchpriority on the images that matter.

"Arjen played a key role in fixing our Core Web Vitals. He got our critical profile pages back into the green in PageSpeed. What I value most is his hands-on attitude: he doesn't just find the bottlenecks, he works directly with our development team until the fixes are actually live."

Jayme Cousins, Manager Development, Voices.com

The numbers at the top are their real mobile visitors over the last 28 days.

Arjen Karel

Green in Lighthouse, red in Search Console?

I find out what's slow for your real visitors, why it's slow, and what to fix first. Your developers get it in the order to build it.

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Voices: LCP 2.2 s on Mobile, Four Years After an Audit Core Web Vitals Voices: LCP 2.2 s on Mobile, Four Years After an Audit