Wix — Core Web Vitals

Field data PhoneDesktopAll October 2026 edition · Phone field outcomes
88.8% of Wix sites pass all three Core Web Vitals
  • #3 of 12 CMSs by overall pass rate
  • Add TTFB and only 79.3% still pass
  • Runs on 2.8% of all sites measured (5,825 crawled Wix sites, 3,177 with phone field data)

The distribution, not just the median

Each bar is the good / needs-work / poor split for Wix. The marks where the whole fleet sits, so you can see who is ahead and who is behind.

LCP 1.6s p75
94.3% good ▲ fleet 81.8%
INP 96ms p75
96.3% good ▲ fleet 91.8%
CLS 0.00 p75
97.5% good ▲ fleet 88.9%
TTFB diagnostic 582ms p75
85.9% good ▲ fleet 59.0%
FCP diagnostic 1.1s p75
93.3% good ▲ fleet 75.5%
Wix is strong across the board. Even its weakest metric, INP (96.3% good), is ahead of the fleet’s 91.8%. The takeaways below show the architecture choices behind it.
Metric & Architecture Takeaways

What moves Core Web Vitals on Wix

Field data findings across Wix sites from our metric deep dives.

LCP image loading 3,968 sites
1.1s median LCP on default loading (94% good)

78% of Wix hero images use default or eager loading.

Across Wix sites, 70.7% of LCP images use default loading (1.1s median LCP, 94% good LCP) and 7.2% set loading="eager".

Read the LCP image loading study →
Main-thread yielding 5,658 sites
99.9% use scheduler.yield() (79ms median INP)

100% of Wix sites call scheduler.yield().

Across Wix sites, 99.9% call scheduler.yield() (96% good INP, 79ms median).

Read the main-thread yielding study →
Text compression coverage 5,658 sites
96% vs 93% good LCP (all compressed vs uncompressed leak)

Wix sites with zero uncompressed text responses (39.8%) pass LCP at 96% (1.1s median).

Across Wix, 39.8% of sites compress every text payload (96% good LCP, 1.1s median) and 60.2% include at least one uncompressed text response (93% good LCP, 1.2s median).

Read the text compression coverage study →
Iframe loading 3,260 sites
99.6% default widget iframes (93% good LCP)

99.6% of iframe-using Wix sites use default iframe loading (93% good LCP).

Across the 3,260 Wix sites that embed iframes, 99.6% use default iframe loading (93% good LCP) and 1.0% set loading="lazy".

Read the iframe loading study →
Layout shift direction 1,054 sites
96% / 95% good CLS (lateral / downward)

Shifting Wix sites pass field CLS at 96% on lateral shifts and 95% on downward shifts.

Across the 1,054 Wix sites with a lab layout shift, 71.5% record lateral movements (96% good field CLS) and 46.1% record downward shifts (95% good CLS).

Read the layout shift direction study →
Analytics providers 1,745 sites
99.1% run GA4 (97% good INP)

Analytics-using Wix sites load Google Analytics 4 on 99.1% of sites (97% good INP).

Across the 1,745 Wix sites with an external analytics provider, 99.1% use Google Analytics 4 (97% field INP pass rate) and 68.2% include Universal Analytics tags.

Read the Wix analytics breakdown →
Ad networks 489 sites
80% pass all 3 CWV with AdSense (vs 89% Wix baseline)

Wix sites running Google AdSense (99.8% of ad-using Wix sites) pass all three CWV at 80%.

Across the 489 Wix sites that embed display ads, 99.8% use Google AdSense and pass all three Core Web Vitals at 80% (compared with 89% across ad-using Wix sites).

Read the ad networks study →
Tag managers 1,542 sites
99.6% use GTM (96% good INP)

Wix sites with a tag manager use Google Tag Manager on 99.6% of sites (96% good INP).

Across the 1,542 Wix sites with a detected tag manager, 99.6% use Google Tag Manager (96% field INP pass rate).

Read the tag managers study →
Consent management platforms 67 sites
89% all 3 CWV pass across Wix (built-in banner)

67 Wix sites install an external CMP (37.3% CookieYes, 25.4% Cookiebot).

Across the 67 Wix sites with a detected third-party CMP script, 37.3% use CookieYes and 25.4% use Cookiebot, with 89% passing all three Core Web Vitals.

Read the consent management platforms study →
Third-party technology categories 5,658 sites
100% / 30.8% built-in RUM (89% CWV) / external analytics

Wix sites include CDN and RUM on 100% (89% CWV pass) and external analytics on 30.8%.

Across Wix sites (100%), 100% include RUM telemetry (89% passing all three CWV), 30.8% load external analytics (86% CWV pass), and 27.3% load tag managers (85% CWV pass).

Read the Wix third-party categories breakdown →
DOM element count 5,658 sites
85% Wix sites under 1,500 DOM elements

85% of Wix sites have fewer than 1,500 DOM nodes (97% good INP at 400 to 799 nodes).

Across 5,658 Wix sites, 41.8% sit at 400 to 799 DOM elements (97% good INP), 36.1% sit at 800 to 1,499 elements (96% good INP), and 15.0% exceed 1,500 elements (94% good INP).

Read the Wix DOM element count breakdown →
Maximum DOM depth 5,658 sites
62.3% Wix sites at 32+ DOM levels (96% INP)

62.3% of Wix sites have 32+ DOM levels (96% good INP).

Across Wix sites, 62.3% have a maximum DOM depth of 32+ levels (96% good INP) and 37.0% have 21 to 31 levels (96% good INP).

Read the Wix DOM depth breakdown →
Iframe count per page 5,658 sites
99% vs 96% good CLS (0 iframes vs 2-3 iframes)

Wix sites without iframes (42.4%) pass CLS at 99%, compared with 96% on sites with 2 to 3 iframes.

Across 5,658 Wix sites, 42.4% use 0 iframes (99% good CLS), 31.2% use 1 iframe (97%), and 20.7% use 2 to 3 iframes (96% good CLS).

Read the Wix iframe count breakdown →
Lab Total Blocking Time (TBT) 5,658 sites
97% vs 90% good INP (0ms vs >600ms TBT)

81% of Wix sites sit at or below 200ms TBT (97% good INP at 0ms vs 90% over 600ms).

Across 5,658 Wix sites, 37.1% record 0ms lab TBT (97% good INP), 44.2% record 1 to 200ms TBT (97% good INP), and 7.7% exceed 600ms TBT (90% good INP).

Read the Wix Total Blocking Time breakdown →
Long Animation Frame (LoAF) script invoker type 3,420 sites
74.7% / 45.4% event listener / classic script LoAF on Wix

On Wix sites with Long Animation Frames, 74.7% occur in event listeners (97% good INP) and 7.0% in timers.

Across LoAF Wix sites, 7.0% record long timer callbacks (93% good INP), 74.7% record long frames in event listeners (97% good INP, 80ms median), and 45.4% record them in classic scripts (98%).

Read the Wix LoAF invoker breakdown →
Network resource type mix 5,658 sites
100.0% / 100.0% fetch() / beacon ping requests on Wix

100.0% of Wix sites use fetch() and beacon pings alongside scripts and images (1.1s median LCP).

Across all 5,658 Wix sites, 100.0% execute fetch() requests (94% good LCP, 1.1s median) and 100.0% send ping requests.

Read the Wix network resource type breakdown →
Subresource HTTP compression 5,658 sites
100.0% / 31.5% Brotli / Zstandard subresources on Wix

100.0% of Wix sites serve Brotli and Gzip subresources (94% good LCP, 1.1s median).

Across 5,658 Wix sites, 100.0% serve Brotli-compressed subresources (94% good LCP, 1.1s median), 100.0% serve Gzip, and 31.5% include Zstandard-encoded responses (90% good LCP).

Read the Wix subresource compression breakdown →
Unused JavaScript bytes 5,658 sites
96% good INP (> 1.5 MB unused tier)

72% of Wix sites sit in the over 1.5 MB unused JS tier (96% good INP).

Across Wix sites, 72% record over 1.5 MB of unused JS on first load (96% good INP) and 28% record 850 KB to 1.5 MB (96% good INP).

Explore Wix unused JS data →
Unused CSS bytes 5,658 sites
65% sites under 300 KB unused CSS

65% of Wix sites have under 300 KB of unused CSS rules.

Across Wix sites, 34% load under 140 KB of unused CSS (96% LCP pass rate, 997ms median) and 31% load 140 to 300 KB (96%), compared with 88% on the 11% above 600 KB.

Explore Wix unused CSS data →
Cookie count 5,658 sites
96% sites setting 1 to 5 cookies

96% of Wix sites set between 1 and 5 cookies on initial load.

Across Wix sites, 58% set 3 to 5 cookies (95% LCP pass rate) and 38% set 1 to 2 cookies (94% pass rate).

Explore Wix cookie count data →
Synthetic paint milestones 5,657 sites
63% sites under 300ms lab LCP

63% of Wix sites complete lab LCP in under 300ms.

Across Wix sites, 63% paint in under 300ms in the lab (96% field LCP pass rate, 1.1s median) compared with 89% on the 21% exceeding 1,500ms.

Explore Wix lab paint data →
LCP sub-part breakdown 3,968 sites
96% sites dominated by load delay or TTFB

96% of Wix sites have load delay or TTFB as their largest LCP phase.

Across Wix sites, load delay is the largest LCP sub-part on 50% (98% pass rate, 1.1s median), TTFB on 46% (94%), and render delay on 3% (77% pass rate).

Explore Wix LCP sub-part data →
Total page weight 5,658 sites
69% sites under 2.5 MB total transfer

69% of Wix sites transfer under 2.5 MB of total network bytes.

Across Wix sites, 54% transfer 1.2 to 2.5 MB (96% LCP pass rate, 1.1s median), 15% transfer under 1.2 MB (98%, 939ms median), and 12% exceed 5 MB (90%).

Explore Wix total page weight data →

CMS standings

All CMSs →

210,902 crawled sites (126,761 with phone Chrome field data), representing millions of real page loads, October 2026 edition. How we measured.