Email marketing impact React sites
Performance impact by email_marketing provider.
1
At a glance the headline numbers for Email marketing impact
Performance impact by email_marketing provider.
3
Providers ranked
After min-sites filter
290
Sites in sample
Combined across all items
123ms
Best INP (p75)
Mailchimp
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Mailchimp | 123ms | 95.6% | 130 | |
| 2 | Klaviyo | 146ms | 94.0% | 70 | |
| 3 | HubSpot | 151ms | 92.3% | 90 |
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Mailchimp 1.4% 130 123ms
Klaviyo 0.7% 70 146ms
HubSpot 0.9% 90 151ms
ActiveCampaign 0.2% 15 163ms
Salesforce Marketing Cloud 0.1% 8 284ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Mailchimp 1.4%
513.1s
96123ms
800.07
472.8s
262.3s
HubSpot 0.9%
603.4s
92151ms
810.05
492.8s
391.9s
Klaviyo 0.7%
732.7s
94146ms
900.02
672.0s
411.6s
ActiveCampaign 0.2%
672.5s
90163ms
750.08
582.2s
422.1s
Salesforce Marketing Cloud 0.1%
1002.1s
0284ms
1000.09
631.9s
381.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → CMS (17) → Search (6) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.