Image formats on React sites
54.4% of audited sites (5,205) serve PNG images and 44.6% serve JPEG (77% good LCP), while 25.4% serve WebP (74% good LCP) and the 63.4% adopting AVIF reach 93% good LCP (1.2s median).
63.4% of React sites use AVIF images page image format mix, and 93% of those sites have a good LCP, against 84% of all React sites.
LCP pass rate
Sites with AVIF images page image format mix have a good LCP most often: 93%, against 84% of all React sites. Sites with WebP images image formats have it least often, at 74%.
Page image format mix usage
GIF images is the most used: 75.0% of React sites. AVIF images is 63.4% of React sites.
LCP phase breakdown by image formats used on the page
Across the four LCP sub-parts in Chrome's field data, the largest gap between AVIF images and WebP images sits in time to first byte (TTFB): 408 ms median for AVIF images against 744 ms for WebP images. Overall median field LCP is 1.1s for AVIF images (TTFB 408 ms, load delay 449 ms, load duration 111 ms, render delay 152 ms) versus 1.8s for WebP images.
Page image format mix per platform
Wix sets the page image format mix to AVIF images on 100% of its sites, and 94% of Wix sites have a good LCP, against 84% of all sites. WordPress sets the page image format mix to JPEG images on 87% of its sites, and 63% of WordPress sites have a good LCP.
Image format mix or the platform
Does the platform explain the page image format mix difference?
Almost every site with AVIF images page image format mix is a Wix site, and almost every Wix site has AVIF images page image format mix, so the data can't tell AVIF images page image format mix and Wix apart. On WordPress, 62% of sites with AVIF images page image format mix have a good LCP, against 58% of WordPress sites with GIF images. Within WordPress, sites with AVIF images and GIF images have a good LCP about equally often.
How AVIF and WebP across the page cut transfer weight and free bandwidth for LCP
Even when the LCP element itself is optimized, legacy PNG and JPEG assets elsewhere in the viewport compete for bandwidth on the same connection. Across 6,057 sites (63.4%) serving AVIF images, 93% pass field LCP (1.2s median). WebP is present on 25.4% of sites (74% good LCP), whereas legacy PNG (54.4%, 77% good LCP) and JPEG (44.6%, 77% good LCP) remain on four out of five pages.
Understanding page image formats
Configure your image CDN or build pipeline to negotiate AVIF and WebP automatically via the Accept request header for every raster image on the page, reserving PNG and SVG strictly for logos and icons. Across all audited sites, 63.4% serve AVIF (93% good LCP, 1.2s median) and 25.4% serve WebP (74% good LCP).
By Arjen Karel · 9,570 crawled React sites (5,488 with phone Chrome field data, 9,561 sites with page image format mix, October 2026). How we measured.