1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
6
Providers ranked
After min-sites filter
1,458
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.9s | 94.7% | 55 | |
| 2 | Shopify | 1.9s | 92.5% | 57 | |
| 3 | Stripe | 3.1s | 66.1% | 178 | |
| 4 | Shopware | 3.2s | 66.7% | 62 | |
| 5 | PayPal | 3.3s | 60.0% | 74 | |
| 6 | WooCommerce | 3.3s | 56.4% | 1,032 |
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Shop Pay 0.6% 55 1.9s
Shopify 0.6% 57 1.9s
Klarna 0.1% 11 2.6s
Shopware 0.6% 62 3.2s
Stripe 1.9% 178 3.1s
PayPal 0.8% 74 3.3s
WooCommerce 10.8% 1,032 3.3s
Ecwid 0.1% 10 3.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
66% of Stripe sites pass LCP. WooCommerce trails 10 points behind, leaving 44% of its sites failing. computed
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 10.8%
563.3s
96129ms
880.03
452.8s
172.4s
Stripe 1.9%
663.1s
94146ms
870.02
622.4s
461.7s
PayPal 0.8%
603.3s
91159ms
890.04
512.6s
402.2s
Shopware 0.6%
673.2s
98142ms
840.05
472.6s
312.1s
Shopify 0.6%
931.9s
92127ms
950.02
931.3s
95537ms
Shop Pay 0.6%
951.9s
94127ms
950.02
951.2s
95537ms
Klarna 0.1%
732.6s
100127ms
910.02
642.3s
461.5s
Ecwid 0.1%
03.8s
67193ms
330.36
332.6s
02.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Stripe leads on LCP: 66% of its sites pass. WooCommerce trails at 56%. computed
The State of Web Vitals · October 2026 · React sites (9,570) · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.