WordPress cookie count and the Core Web Vitals

28.3% of audited sites (17,883) set zero cookies on initial load and pass LCP at 86% (1.5s median), whereas the 34.7% setting 6 or more cookies pass at 68% (2.0s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

28.3% of WordPress sites use 0 cookies cookie count, and 86% of those sites have a good LCP, against 76% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with 0 cookies cookie count have a good LCP most often: 86%, against 76% of all WordPress sites. Sites with 6 or more cookies cookies have it least often, at 68%.

SitesGood, needs improvement, poor LCPMedian
All WordPress sites17,00576%1.7s
0 cookies 28.3%2,77486%1.5s
1 to 2 cookies 20.2%3,20081%1.6s
3 to 5 cookies 16.8%3,42680%1.7s
6+ cookies 34.7%7,60568%2.0s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie count usage

6 or more cookies is the most used: 34.7% of WordPress sites. 0 cookies is 28.3% of WordPress sites.

6+ cookies 34.7% 0 cookies 28.3% 1 to 2 cookies 20.2% 3 to 5 cookies 16.8%
6+ cookies 34.7% 0 cookies 28.3% 1 to 2 cookies 20.2% 3 to 5 cookies 16.8%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between 0 cookies and 6 or more cookies sits in time to first byte (TTFB): 816 ms median for 0 cookies against 1170 ms for 6 or more cookies. Overall median field LCP is 1.5s for 0 cookies (TTFB 816 ms, load delay 253 ms, load duration 132 ms, render delay 187 ms) versus 2.0s for 6 or more cookies.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All WordPress sites 11,805999 ms289 ms219 ms289 mslab 330 ms1.8s
0 cookies 1,701816 ms253 ms253 mslab 302 ms1.5s
1 to 2 cookies 2,106880 ms276 ms205 ms276 mslab 318 ms1.6s
3 to 5 cookies 2,403894 ms300 ms215 ms300 mslab 348 ms1.7s
6+ cookies 5,5951170 ms303 ms237 ms303 mslab 338 ms2.0s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie count per framework

Vue sets the cookie count to 0 cookies on 53% of its sites, and 75% of Vue sites have a good LCP, against 76% of all sites. React sets the cookie count to 6 or more cookies on 54% of its sites, and 66% of React sites have a good LCP.

FrameworkCookie count on its sitesGood LCP
All WordPress sites 63,295 sites6+ cookies 35%0 cookies 28%1 to 2 cookies 20%3 to 5 cookies 17%76%
Alpine 380 sites6+ cookies 46%3 to 5 cookies 21%1 to 2 cookies 19%0 cookies 14%82%
jQuery 60,314 sites6+ cookies 36%0 cookies 27%1 to 2 cookies 20%3 to 5 cookies 17%75%
Vue 4,844 sites0 cookies 53%1 to 2 cookies 23%6+ cookies 15%75%
React 2,233 sites6+ cookies 54%0 cookies 18%1 to 2 cookies 15%3 to 5 cookies 13%66%
6+ cookies 0 cookies 1 to 2 cookies 3 to 5 cookies
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Cookie count or the framework

Does the framework explain the cookie count difference?

On jQuery, 85% of sites with 0 cookies cookie count have a good LCP, against 68% of jQuery sites with 6 or more cookies. Within jQuery, sites with 0 cookies have a good LCP more often. On Vue, 82% of sites with 0 cookies cookie count have a good LCP, against 63% of Vue sites with 6 or more cookies. Within Vue, sites with 0 cookies have a good LCP more often.

How cookie proliferation signals CDN bypass and tracker bloat

High cookie counts reflect two compounding problems: origin Set-Cookie headers that force CDNs to bypass full-page HTML caching, and heavy marketing/ad-tech tags firing during page load. Across 17,883 sites (28.3%) setting zero cookies, 86% pass field LCP at a 1.5s median, compared with 68% (2.0s median) on the 34.7% (21,978) setting 6+ cookies.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding cookie count

Prevent plugins and WooCommerce from setting PHP session cookies on anonymous landing pages so Cloudflare or Varnish can serve cached HTML. On WordPress, 28.3% of sites set zero cookies (86% good LCP) while 34.7% set 6 or more (68% good LCP).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Responsive image markup → font-display strategy → Stylesheet origin (1P/3P) → Fonts per page → By Arjen Karel · 63,295 crawled WordPress sites (17,005 with desktop Chrome field data, October 2026) · How we measured