Analytics impact WordPress sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
62ms
Best INP (p75)
Google Analytics 4
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Analytics 4 | 62ms | 99.6% | 36,413 | |
| 2 | Universal Analytics | 62ms | 99.6% | 29,659 | |
| 3 | Snowplow | 62ms | 98.9% | 399 | |
| 4 | Plausible | 62ms | 100.0% | 281 | |
| 5 | Clicky | 63ms | 100.0% | 56 | |
| 6 | Fathom | 64ms | 100.0% | 86 | |
| 7 | StatCounter | 64ms | 100.0% | 133 | |
| 8 | Umami | 65ms | 100.0% | 123 | |
| 9 | AT Internet/Piano | 66ms | 100.0% | 58 | |
| 10 | Matomo | 68ms | 99.8% | 3,093 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Plausible 0.4% 281 62ms
StatCounter 0.2% 133 64ms
Umami 0.2% 123 65ms
Fathom 0.1% 86 64ms
AT Internet/Piano 0.1% 58 66ms
Clicky 0.1% 56 63ms
PostHog 0.1% 46 74ms
Simple Analytics 0% 21 53ms
Mixpanel 0% 17 69ms
Parsely 0% 13 75ms
Pirsch 0% 13 86ms
Amplitude 0% 13 74ms
Heap 0% 11 114ms
Matomo 4.9% 3,093 68ms
Google Analytics 4 57.5% 36,413 62ms
Universal Analytics 46.9% 29,659 62ms
Snowplow 0.6% 399 62ms
Adobe Analytics 0% 13 80ms
Chartbeat 0% 7 80ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 99% and 100%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
742.5s
10062ms
770.10
662.1s
341.8s
Universal Analytics 46.9%
742.6s
10062ms
770.10
652.1s
331.8s
Matomo 4.9%
812.2s
10068ms
770.10
721.9s
411.5s
Snowplow 0.6%
812.3s
9962ms
790.09
702.0s
331.7s
Plausible 0.4%
802.4s
10062ms
760.10
761.7s
471.4s
StatCounter 0.2%
692.9s
10064ms
790.09
602.5s
402.2s
Umami 0.2%
652.8s
10065ms
600.26
562.3s
292.0s
Fathom 0.1%
822.4s
10064ms
650.14
702.0s
431.6s
AT Internet/Piano 0.1%
912.1s
10066ms
770.08
771.7s
501.3s
Clicky 0.1%
682.6s
10063ms
820.06
572.2s
221.8s
PostHog 0.1%
812.1s
10074ms
920.06
861.6s
291.3s
Simple Analytics 0%
712.8s
10053ms
570.31
641.9s
311.2s
Mixpanel 0%
502.9s
10069ms
880.05
502.6s
251.9s
Adobe Analytics 0%
732.5s
9080ms
550.18
552.2s
401.6s
Parsely 0%
1001.3s
10075ms
500.18
100977ms
100563ms
Pirsch 0%
672.0s
10086ms
1000.02
671.8s
501.2s
Amplitude 0%
832.3s
10074ms
670.14
751.8s
501.0s
Heap 0%
862.1s
100114ms
860.05
432.0s
291.8s
Chartbeat 0%
1001.4s
8380ms
500.18
1001.2s
100330ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on INP: 100% of its sites pass. Snowplow trails at 99%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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