WordPress cookie count and the Core Web Vitals
28.3% of audited sites (17,883) set zero cookies on initial load and pass LCP at 77% (1.7s median), whereas the 34.7% setting 6 or more cookies pass at 63% (2.1s median).
28.3% of WordPress sites use 0 cookies cookie count, and 77% of those sites have a good LCP, against 70% of all WordPress sites.
LCP pass rate
Sites with 0 cookies cookie count have a good LCP most often: 77%, against 70% of all WordPress sites. Sites with 6 or more cookies cookies have it least often, at 63%.
Cookie count usage
6 or more cookies is the most used: 34.7% of WordPress sites. 0 cookies is 28.3% of WordPress sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between 0 cookies and 6 or more cookies sits in time to first byte (TTFB): 983 ms median for 0 cookies against 1322 ms for 6 or more cookies. Overall median field LCP is 1.7s for 0 cookies (TTFB 983 ms, load delay 314 ms, load duration 172 ms, render delay 212 ms) versus 2.2s for 6 or more cookies.
Cookie count per framework
Vue sets the cookie count to 0 cookies on 53% of its sites, and 68% of Vue sites have a good LCP, against 70% of all sites. React sets the cookie count to 6 or more cookies on 54% of its sites, and 61% of React sites have a good LCP.
Cookie count or the framework
Does the framework explain the cookie count difference?
On jQuery, 76% of sites with 0 cookies cookie count have a good LCP, against 62% of jQuery sites with 6 or more cookies. Within jQuery, sites with 0 cookies have a good LCP more often. On Vue, 70% of sites with 0 cookies cookie count have a good LCP, against 58% of Vue sites with 6 or more cookies. Within Vue, sites with 0 cookies have a good LCP more often.
How cookie proliferation signals CDN bypass and tracker bloat
High cookie counts reflect two compounding problems: origin Set-Cookie headers that force CDNs to bypass full-page HTML caching, and heavy marketing/ad-tech tags firing during page load. Across 17,883 sites (28.3%) setting zero cookies, 77% pass field LCP at a 1.7s median, compared with 63% (2.1s median) on the 34.7% (21,978) setting 6+ cookies.
Understanding cookie count
Prevent plugins and WooCommerce from setting PHP session cookies on anonymous landing pages so Cloudflare or Varnish can serve cached HTML. On WordPress, 28.3% of sites set zero cookies (77% good LCP) while 34.7% set 6 or more (63% good LCP).
By Arjen Karel · 63,295 crawled WordPress sites (60,855 with all devices Chrome field data, October 2026). How we measured.