WordPress image formats across the page and the Core Web Vitals

86.7% of audited sites (54,793) serve PNG images and 85.8% serve JPEG (75% good LCP), while 39.0% serve WebP (74% good LCP) and the 2.8% adopting AVIF reach 73% good LCP (1.8s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

63.8% of WordPress sites use SVG images page image format mix, and 75% of those sites have a good LCP, against 76% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with SVG images page image format mix have a good LCP most often: 75%, against 76% of all WordPress sites. Sites with other image formats image formats have it least often, at 72%.

SitesGood, needs improvement, poor LCPMedian
All WordPress sites17,00576%1.7s
SVG vector graphics 63.8%12,40075%1.8s
JPEG images 85.8%14,26075%1.8s
PNG images 86.7%14,78275%1.8s
WebP images 39.0%8,21674%1.8s
AVIF images 2.8%72673%1.8s
GIF images / beacons 33.6%7,10673%1.8s
Other image formats 19.2%5,02372%1.9s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Page image format mix usage

PNG images is the most used: 86.7% of WordPress sites. SVG images is 63.8% of WordPress sites.

Sites using each option (sites can use more than one) 63,231 sites
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6%
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6% Other image formats 19.2% AVIF images 2.8%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP phase breakdown by image formats used on the page

Across the four LCP sub-parts in Chrome's field data, the largest gap between SVG images and other image formats sits in time to first byte (TTFB): 1005 ms median for SVG images against 1060 ms for other image formats. Overall median field LCP is 1.8s for SVG images (TTFB 1005 ms, load delay 300 ms, load duration 128 ms, render delay 223 ms) versus 1.9s for other image formats.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
WordPress sites with page image format mix 11,800999 ms289 ms219 ms289 mslab 330 ms1.8s
AVIF images 5431072 ms289 ms246 ms289 mslab 336 ms1.8s
JPEG images 9,9891007 ms291 ms217 ms291 mslab 333 ms1.8s
PNG images 10,2821013 ms296 ms219 ms296 mslab 337 ms1.8s
SVG vector graphics 8,7611005 ms300 ms223 ms300 mslab 342 ms1.8s
Other image formats 3,7741060 ms302 ms237 ms302 mslab 343 ms1.9s
WebP images 5,8571052 ms302 ms235 ms302 mslab 343 ms1.8s
GIF images / beacons 5,1651047 ms309 ms234 ms309 mslab 353 ms1.8s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Page image format mix per framework

Vue sets the page image format mix to SVG images on 90% of its sites, and 75% of Vue sites have a good LCP, against 76% of all sites. jQuery sets the page image format mix to PNG images on 87% of its sites, and 75% of jQuery sites have a good LCP.

FrameworkPage image format mix on its sitesGood LCP
WordPress sites with page image format mix 63,231 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 19%76%
Alpine 380 sitesSVG vector graphics 87%PNG images 82%JPEG images 81%WebP images 57%GIF images / beacons 38%Other image formats 34%82%
jQuery 60,268 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 20%75%
Vue 4,842 sitesSVG vector graphics 90%PNG images 88%JPEG images 85%WebP images 45%GIF images / beacons 27%Other image formats 14%75%
React 2,233 sitesJPEG images 87%PNG images 86%SVG vector graphics 73%WebP images 49%GIF images / beacons 39%Other image formats 25%66%
PNG images JPEG images SVG vector graphics WebP images GIF images / beacons Other image formats AVIF images
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image format mix or the framework

Does the framework explain the page image format mix difference?

On jQuery, 75% of sites with SVG images page image format mix have a good LCP, against 74% of jQuery sites with PNG images. Within jQuery, sites with SVG images and PNG images have a good LCP about equally often. On Vue, 75% of sites with SVG images page image format mix have a good LCP, against 74% of Vue sites with PNG images. Within Vue, sites with SVG images and PNG images have a good LCP about equally often.

How AVIF and WebP across the page cut transfer weight and free bandwidth for LCP

Even when the LCP element itself is optimized, legacy PNG and JPEG assets elsewhere in the viewport compete for bandwidth on the same connection. Across 1,775 sites (2.8%) serving AVIF images, 73% pass field LCP (1.8s median). WebP is present on 39.0% of sites (74% good LCP), whereas legacy PNG (86.7%, 75% good LCP) and JPEG (85.8%, 75% good LCP) remain on four out of five pages.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding page image formats

Enable automatic WebP/AVIF generation in WordPress Media settings or your image CDN so theme thumbnails and content uploads stop serving uncompressed PNG and JPEG files. On WordPress, 86.7% of sites still serve PNG (75% good LCP) and 85.8% serve JPEG (75%), while 39.0% serve WebP (74% good LCP).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 17,005 with desktop field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheet origin (1P/3P) → Preloaded fonts → Stylesheet loading mix → Third-party share → By Arjen Karel · 63,295 crawled WordPress sites (17,005 with desktop Chrome field data, 63,231 sites with page image format mix, October 2026) · How we measured