Chat & messaging impact WordPress sites
Performance impact by chat provider.
1
At a glance the headline numbers for Chat & messaging impact
Performance impact by chat provider.
7
Providers ranked
After min-sites filter
1,542
Sites in sample
Combined across all items
2.6s
Best LCP (p75)
HubSpot Chat
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | HubSpot Chat | 2.6s | 69.2% | 547 | |
| 2 | Crisp | 2.7s | 70.6% | 95 | |
| 3 | Zendesk Chat | 2.8s | 67.2% | 126 | |
| 4 | Tawk.to | 3.1s | 60.1% | 384 | |
| 5 | LiveChat | 3.1s | 56.0% | 122 | |
| 6 | Smartsupp | 3.1s | 64.7% | 62 | |
| 7 | Tidio | 3.3s | 59.4% | 206 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Drift 0% 7 1.4s
Chatwoot 0% 15 2.2s
Help Scout Beacon 0% 8 2.1s
Crisp 0.2% 95 2.7s
Intercom 0% 26 2.5s
HubSpot Chat 0.9% 547 2.6s
Zendesk Chat 0.2% 126 2.8s
Smartsupp 0.1% 62 3.1s
tawk.to 0.6% 384 3.1s
Tidio 0.3% 206 3.3s
LiveChat 0.2% 122 3.1s
Olark 0% 10 3.6s
Freshchat 0% 6 2.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
69% of HubSpot Chat sites pass LCP. LiveChat trails 13 points behind, leaving 44% of its sites failing. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
HubSpot Chat 0.9%
692.6s
10068ms
810.08
632.2s
311.8s
tawk.to 0.6%
603.1s
98134ms
730.11
492.5s
162.2s
Tidio 0.3%
593.3s
10067ms
680.12
512.6s
232.2s
Zendesk Chat 0.2%
672.8s
10063ms
780.10
572.3s
321.9s
LiveChat 0.2%
563.1s
10068ms
600.16
492.6s
272.1s
Crisp 0.2%
712.7s
10070ms
840.08
542.3s
261.8s
Smartsupp 0.1%
653.1s
10055ms
620.14
502.6s
162.0s
Intercom 0%
702.5s
9562ms
810.09
642.1s
401.8s
Chatwoot 0%
832.2s
100123ms
670.11
831.4s
50915ms
Olark 0%
503.6s
10061ms
670.16
502.7s
332.9s
Help Scout Beacon 0%
752.1s
10079ms
630.16
632.0s
381.7s
Drift 0%
1001.4s
10053ms
1000.02
1001.2s
25981ms
Freshchat 0%
502.8s
10052ms
1000.02
502.1s
501.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
HubSpot Chat leads on LCP: 69% of its sites pass. LiveChat trails at 56%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.