WordPress cookie count and the Core Web Vitals

28.3% of audited sites (17,883) set zero cookies on initial load and pass LCP at 76% (1.8s median), whereas the 34.7% setting 6 or more cookies pass at 63% (2.2s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

28.3% of WordPress sites use 0 cookies cookie count, and 76% of those sites have a good LCP, against 70% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

LCP pass rate

Sites with 0 cookies cookie count have a good LCP most often: 76%, against 70% of all WordPress sites. Sites with 6 or more cookies cookies have it least often, at 63%.

SitesGood, needs improvement, poor LCPMedian
All WordPress sites36,52470%2.0s
0 cookies 28.3%10,54976%1.8s
1 to 2 cookies 20.2%7,21172%1.9s
3 to 5 cookies 16.8%5,92971%1.9s
6+ cookies 34.7%12,83563%2.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Cookie count usage

6 or more cookies is the most used: 34.7% of WordPress sites. 0 cookies is 28.3% of WordPress sites.

6+ cookies 34.7% 0 cookies 28.3% 1 to 2 cookies 20.2% 3 to 5 cookies 16.8%
6+ cookies 34.7% 0 cookies 28.3% 1 to 2 cookies 20.2% 3 to 5 cookies 16.8%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between 0 cookies and 6 or more cookies sits in time to first byte (TTFB): 999 ms median for 0 cookies against 1297 ms for 6 or more cookies. Overall median field LCP is 1.8s for 0 cookies (TTFB 999 ms, load delay 329 ms, load duration 184 ms, render delay 217 ms) versus 2.2s for 6 or more cookies.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All WordPress sites 26,0501116 ms355 ms242 ms355 mslab 346 ms2.0s
0 cookies 7,268999 ms329 ms329 mslab 323 ms1.8s
1 to 2 cookies 5,0031058 ms362 ms237 ms362 mslab 351 ms1.9s
6+ cookies 9,4911297 ms362 ms263 ms362 mslab 353 ms2.2s
3 to 5 cookies 4,2881034 ms374 ms250 ms374 mslab 364 ms1.9s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Cookie count per framework

Vue sets the cookie count to 0 cookies on 53% of its sites, and 67% of Vue sites have a good LCP, against 70% of all sites. React sets the cookie count to 6 or more cookies on 54% of its sites, and 63% of React sites have a good LCP.

FrameworkCookie count on its sitesGood LCP
All WordPress sites 63,295 sites6+ cookies 35%0 cookies 28%1 to 2 cookies 20%3 to 5 cookies 17%70%
Alpine 380 sites6+ cookies 46%3 to 5 cookies 21%1 to 2 cookies 19%0 cookies 14%78%
jQuery 60,314 sites6+ cookies 36%0 cookies 27%1 to 2 cookies 20%3 to 5 cookies 17%69%
Vue 4,844 sites0 cookies 53%1 to 2 cookies 23%6+ cookies 15%67%
React 2,233 sites6+ cookies 54%0 cookies 18%1 to 2 cookies 15%3 to 5 cookies 13%63%
6+ cookies 0 cookies 1 to 2 cookies 3 to 5 cookies
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Cookie count or the framework

Does the framework explain the cookie count difference?

On jQuery, 74% of sites with 0 cookies cookie count have a good LCP, against 62% of jQuery sites with 6 or more cookies. Within jQuery, sites with 0 cookies have a good LCP more often. On Vue, 68% of sites with 0 cookies cookie count have a good LCP, against 61% of Vue sites with 6 or more cookies. Within Vue, sites with 0 cookies have a good LCP more often.

How cookie proliferation signals CDN bypass and tracker bloat

High cookie counts reflect two compounding problems: origin Set-Cookie headers that force CDNs to bypass full-page HTML caching, and heavy marketing/ad-tech tags firing during page load. Across 17,883 sites (28.3%) setting zero cookies, 76% pass field LCP at a 1.8s median, compared with 63% (2.2s median) on the 34.7% (21,978) setting 6+ cookies.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding cookie count

Prevent plugins and WooCommerce from setting PHP session cookies on anonymous landing pages so Cloudflare or Varnish can serve cached HTML. On WordPress, 28.3% of sites set zero cookies (76% good LCP) while 34.7% set 6 or more (63% good LCP).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Responsive image markup → font-display strategy → Stylesheet origin (1P/3P) → Fonts per page → By Arjen Karel · 63,295 crawled WordPress sites (36,524 with phone Chrome field data, October 2026) · How we measured