The State of Web Vitals

Chat & messaging impact WordPress sites

Performance impact by chat provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Chat & messaging impact

Performance impact by chat provider.

7
Providers ranked
After min-sites filter
1,542
Sites in sample
Combined across all items
0.08
Best CLS (p75)
Crisp
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Crisp 0.08 84.3%
95
2 HubSpot Chat 0.08 81.1%
547
3 Zendesk Chat 0.10 77.6%
126
4 Tawk.to 0.11 73.3%
384
5 Tidio 0.12 68.0%
206
6 Smartsupp 0.14 61.8%
62
7 LiveChat 0.16 60.0%
122
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Drift 0% 7 100% 0.02
Freshchat 0% 6 100% 0.02
Crisp 0.2% 95 84% 0.08
HubSpot Chat 0.9% 547 81% 0.08
Intercom 0% 26 81% 0.09
Zendesk Chat 0.2% 126 78% 0.10
tawk.to 0.6% 384 73% 0.11
Tidio 0.3% 206 68% 0.12
Chatwoot 0% 15 67% 0.11
Olark 0% 10 67% 0.16
Help Scout Beacon 0% 8 63% 0.16
Smartsupp 0.1% 62 62% 0.14
LiveChat 0.2% 122 60% 0.16
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

81% of HubSpot Chat sites pass CLS. LiveChat trails 21 points behind, leaving 40% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
HubSpot Chat 0.9%
692.6s
10068ms
810.08
632.2s
311.8s
tawk.to 0.6%
603.1s
98134ms
730.11
492.5s
162.2s
Tidio 0.3%
593.3s
10067ms
680.12
512.6s
232.2s
Zendesk Chat 0.2%
672.8s
10063ms
780.10
572.3s
321.9s
LiveChat 0.2%
563.1s
10068ms
600.16
492.6s
272.1s
Crisp 0.2%
712.7s
10070ms
840.08
542.3s
261.8s
Smartsupp 0.1%
653.1s
10055ms
620.14
502.6s
162.0s
Intercom 0%
702.5s
9562ms
810.09
642.1s
401.8s
Chatwoot 0%
832.2s
100123ms
670.11
831.4s
50915ms
Olark 0%
503.6s
10061ms
670.16
502.7s
332.9s
Help Scout Beacon 0%
752.1s
10079ms
630.16
632.0s
381.7s
Drift 0%
1001.4s
10053ms
1000.02
1001.2s
25981ms
Freshchat 0%
502.8s
10052ms
1000.02
502.1s
501.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

HubSpot Chat leads on CLS: 81% of its sites pass. LiveChat trails at 60%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured