E-commerce impact Shopify sites

E-commerce providers and their performance.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for E-commerce impact

E-commerce providers and their performance.

6
Providers ranked
After min-sites filter
17,291
Sites in sample
Combined across all items
0.01
Best CLS (p75)
Shop Pay
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Shop Pay 0.01 94.0%
8,221
2 Shopify 0.01 93.9%
8,248
3 Shopware 0.03 92.0%
105
4 Klarna 0.03 90.6%
298
5 PayPal 0.03 90.0%
363
6 Afterpay/Affirm 0.05 89.7%
56
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Shop Pay 99.7% 8,221 94% 0.01
Shopify 100% 8,248 94% 0.01
Shopware 1.3% 105 92% 0.03
Klarna 3.6% 298 91% 0.03
PayPal 4.4% 363 90% 0.03
Afterpay/Affirm 0.7% 56 90% 0.05
Stripe 0.1% 6 60% 0.11
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 90% and 94%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Shopify 100%
951.7s
93139ms
940.01
951.2s
96523ms
Shop Pay 99.7%
951.7s
93139ms
940.01
951.2s
96523ms
PayPal 4.4%
941.8s
90161ms
900.03
961.3s
99504ms
Klarna 3.6%
932.0s
88169ms
910.03
921.4s
95556ms
Shopware 1.3%
922.1s
88170ms
920.03
911.5s
90621ms
Afterpay/Affirm 0.7%
921.9s
94149ms
900.05
951.2s
97478ms
Stripe 0.1%
802.2s
100148ms
600.11
801.1s
75660ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Shopify leads on CLS: 94% of its sites pass. PayPal trails at 90%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured