Analytics impact Shopify sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
3
Providers ranked
After min-sites filter
10,569
Sites in sample
Combined across all items
147ms
Best INP (p75)
Universal Analytics
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Universal Analytics | 147ms | 91.7% | 5,030 | |
| 2 | Google Analytics 4 | 148ms | 91.8% | 5,485 | |
| 3 | Matomo | 179ms | 84.8% | 54 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Plausible 0.2% 16 99ms
Mixpanel 0.1% 5 176ms
Fathom 0.1% 5 91ms
Google Analytics 4 66.5% 5,485 148ms
Universal Analytics 61% 5,030 147ms
Umami 0.1% 11 184ms
Matomo 0.7% 54 179ms
Snowplow 0.5% 44 155ms
PostHog 0.4% 29 171ms
Amplitude 0.1% 11 227ms
StatCounter 0.1% 8 190ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 92% and 92%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 66.5%
941.8s
92148ms
930.02
941.2s
95536ms
Universal Analytics 61%
941.8s
92147ms
930.02
941.2s
95533ms
Matomo 0.7%
851.9s
85179ms
890.05
891.4s
89557ms
Snowplow 0.5%
842.2s
83155ms
920.03
871.5s
94477ms
PostHog 0.4%
892.1s
79171ms
1000.03
891.5s
93630ms
Plausible 0.2%
891.4s
10099ms
890.01
89887ms
100471ms
Umami 0.1%
881.9s
86184ms
1000.01
1001.2s
100562ms
Amplitude 0.1%
892.1s
67227ms
1000.01
1001.5s
89420ms
StatCounter 0.1%
1002.1s
67190ms
750.03
1001.2s
100512ms
Mixpanel 0.1%
253.3s
100176ms
750.10
751.6s
501.3s
Fathom 0.1%
1001.4s
10091ms
1000.07
100952ms
100410ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on INP: 92% of its sites pass. Universal Analytics trails at 92%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.