1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
6
Providers ranked
After min-sites filter
17,291
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.7s | 95.1% | 8,221 | |
| 2 | Shopify | 1.7s | 95.0% | 8,248 | |
| 3 | PayPal | 1.8s | 93.9% | 363 | |
| 4 | Afterpay/Affirm | 1.9s | 92.1% | 56 | |
| 5 | Klarna | 2.0s | 93.1% | 298 | |
| 6 | Shopware | 2.1s | 91.9% | 105 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Shop Pay 99.7% 8,221 1.7s
Shopify 100% 8,248 1.7s
PayPal 4.4% 363 1.8s
Klarna 3.6% 298 2.0s
Afterpay/Affirm 0.7% 56 1.9s
Shopware 1.3% 105 2.1s
Stripe 0.1% 6 2.2s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
No provider stands out: pass rates sit between 92% and 95%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Shopify 100%
951.7s
93139ms
940.01
951.2s
96523ms
Shop Pay 99.7%
951.7s
93139ms
940.01
951.2s
96523ms
PayPal 4.4%
941.8s
90161ms
900.03
961.3s
99504ms
Klarna 3.6%
932.0s
88169ms
910.03
921.4s
95556ms
Shopware 1.3%
922.1s
88170ms
920.03
911.5s
90621ms
Afterpay/Affirm 0.7%
921.9s
94149ms
900.05
951.2s
97478ms
Stripe 0.1%
802.2s
100148ms
600.11
801.1s
75660ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shopify leads on LCP: 95% of its sites pass. Shopware trails at 92%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.