The State of Web Vitals

Analytics providers on Shopify stores and Interaction to Next Paint

Analytics scripts present on the page.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

92.8% of Shopify sites use Google Analytics 4 analytics providers, and 92% of those sites have a good INP, against 93% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with Google Analytics 4 analytics providers have a good INP most often: 92%, against 93% of all Shopify sites. Sites with Universal Analytics analytics tools have it least often, at 92%.

SitesGood, needs improvement, poor INPMedian
All Shopify sites5,82593%111ms
Plausible Analytics 0.3%9100%89ms
Google Analytics 4 (gtag.js) 92.8%4,02592%118ms
Universal Analytics (analytics.js / legacy tag) 85.1%3,64592%117ms
Umami 0.2%886%156ms
Matomo Analytics 0.9%4785%139ms
Snowplow 0.7%3783%137ms
PostHog 0.5%2879%144ms
Amplitude 0.2%967%156ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 92.8% of Shopify sites.

Sites using each option (sites can use more than one) 5,908 sites
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1%
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1% Matomo Analytics 0.9% Snowplow 0.7% PostHog 0.5% Plausible Analytics 0.3% Umami 0.2% Amplitude 0.2%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per framework

jQuery sets the analytics providers to Google Analytics 4 on 93% of its sites, and 92% of jQuery sites have a good INP, against 93% of all sites.

FrameworkAnalytics providers on its sitesGood INP
Shopify sites with analytics providers 5,908 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 85%93%
jQuery 2,574 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 87%92%
Vue 732 sitesGoogle Analytics 4 (gtag.js) 92%Universal Analytics (analytics.js / legacy tag) 86%91%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow PostHog Plausible Analytics Umami Amplitude
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the framework

Does the framework explain the analytics providers difference?

On jQuery, 91% of sites with Google Analytics 4 analytics providers have a good INP, against 91% of jQuery sites with Universal Analytics. Within jQuery, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often. On Vue, 90% of sites with Google Analytics 4 analytics providers have a good INP, against 90% of Vue sites with Universal Analytics. Within Vue, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 8,246 crawled Shopify sites (5,825 with phone Chrome field data, 5,908 sites with analytics providers, October 2026) · How we measured