Shopify image loading strategies and the Core Web Vitals
Eager above-the-fold (95.3%), eager below-the-fold (84.1%), CSS backgrounds (33.1%), lazy below-the-fold (79.9%), and lazy above-the-fold (58.4%): how page-wide image loading affects Largest Contentful Paint.
79.9% of Shopify sites use lazy below-the-fold image loading strategies, and 95% of those sites have a good LCP, against 95% of all Shopify sites.
LCP pass rate
Sites with lazy below-the-fold image loading strategies have a good LCP most often: 95%, against 95% of all Shopify sites. Sites with eager below-the-fold image loading have it least often, at 94%.
Image loading strategies usage
Eager above-the-fold is the most used: 95.3% of Shopify sites. Lazy below-the-fold is 79.9% of Shopify sites.
How page-wide image loading shifts the four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between lazy below-the-fold and eager below-the-fold sits in resource load delay: 571 ms median for lazy below-the-fold against 608 ms for eager below-the-fold. Overall median field LCP is 1.4s for lazy below-the-fold (TTFB 403 ms, load delay 571 ms, load duration 207 ms, render delay 313 ms) versus 1.4s for eager below-the-fold.
Image loading strategies per framework
Vue sets the image loading strategies to lazy below-the-fold on 86% of its sites, and 94% of Vue sites have a good LCP, against 95% of all sites. jQuery sets the image loading strategies to eager above-the-fold on 95% of its sites, and 93% of jQuery sites have a good LCP.
Image loading strategies or the framework
Does the framework explain the image loading strategies difference?
On jQuery, 93% of sites with lazy below-the-fold image loading strategies have a good LCP, against 93% of jQuery sites with eager above-the-fold. Within jQuery, sites with lazy below-the-fold and eager above-the-fold have a good LCP about equally often. On Vue, 95% of sites with lazy below-the-fold image loading strategies have a good LCP, against 94% of Vue sites with eager above-the-fold. Within Vue, sites with lazy below-the-fold and eager above-the-fold have a good LCP about equally often.
How browser viewport intersection gates lazy image fetches
Standard <img> elements without loading="lazy" are queued by the HTML preload scanner before layout runs (587 ms median LCP load delay on sites with eager above-the-fold images). When loading="lazy" is present on an image inside the initial viewport (58.4% of sites), Chromium withholds the network request until style and layout confirm viewport intersection, pushing median LCP resource load delay to 583 ms.
Understanding image loading strategies
Keep above-the-fold hero and banner images eager while adding loading="lazy" to below-the-fold content and product grids. Across the web, 95.3% of sites ship eager above-the-fold images (95% good LCP, 587 ms load delay), 84.1% still leave below-the-fold images eager (94% good LCP), and 58.4% accidentally lazy-load an image inside the initial viewport (583 ms median load delay).
By Arjen Karel · 8,246 crawled Shopify sites (5,825 with phone Chrome field data, 8,240 sites with image loading strategies, October 2026). How we measured.