Shopify image loading strategies and the Core Web Vitals

Eager above-the-fold (95.3%), eager below-the-fold (84.1%), CSS backgrounds (33.1%), lazy below-the-fold (79.9%), and lazy above-the-fold (58.4%): how page-wide image loading affects Largest Contentful Paint.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

79.9% of Shopify sites use lazy below-the-fold image loading strategies, and 95% of those sites have a good LCP, against 95% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with lazy below-the-fold image loading strategies have a good LCP most often: 95%, against 95% of all Shopify sites. Sites with eager below-the-fold image loading have it least often, at 94%.

SitesGood, needs improvement, poor LCPMedian
All Shopify sites5,82595%1.4s
Lazy below-the-fold (loading="lazy") 79.9%4,71095%1.3s
Lazy above-the-fold (loading="lazy") 58.4%3,47095%1.4s
Eager above-the-fold <img> 95.3%5,57095%1.4s
CSS background images 33.1%1,90495%1.4s
Eager below-the-fold <img> 84.1%4,97694%1.4s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies usage

Eager above-the-fold is the most used: 95.3% of Shopify sites. Lazy below-the-fold is 79.9% of Shopify sites.

Sites using each option (sites can use more than one) 8,240 sites
Eager above-the-fold <img> 95.3% Eager below-the-fold <img> 84.1% Lazy below-the-fold (loading="lazy") 79.9% Lazy above-the-fold (loading="lazy") 58.4%
Eager above-the-fold <img> 95.3% Eager below-the-fold <img> 84.1% Lazy below-the-fold (loading="lazy") 79.9% Lazy above-the-fold (loading="lazy") 58.4% CSS background images 33.1%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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How page-wide image loading shifts the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between lazy below-the-fold and eager below-the-fold sits in resource load delay: 571 ms median for lazy below-the-fold against 608 ms for eager below-the-fold. Overall median field LCP is 1.4s for lazy below-the-fold (TTFB 403 ms, load delay 571 ms, load duration 207 ms, render delay 313 ms) versus 1.4s for eager below-the-fold.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Shopify sites with image loading strategies 5,046402 ms590 ms206 ms312 ms590 mslab 596 ms1.4s
Lazy below-the-fold (loading="lazy") 4,126403 ms571 ms207 ms313 ms571 mslab 576 ms1.4s
Lazy above-the-fold (loading="lazy") 3,066408 ms583 ms209 ms312 ms583 mslab 586 ms1.4s
Eager above-the-fold <img> 4,844403 ms587 ms205 ms314 ms587 mslab 594 ms1.4s
Eager below-the-fold <img> 4,322406 ms608 ms203 ms339 ms608 mslab 614 ms1.4s
CSS background images 1,639397 ms641 ms203 ms304 ms641 mslab 646 ms1.4s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies per framework

Vue sets the image loading strategies to lazy below-the-fold on 86% of its sites, and 94% of Vue sites have a good LCP, against 95% of all sites. jQuery sets the image loading strategies to eager above-the-fold on 95% of its sites, and 93% of jQuery sites have a good LCP.

FrameworkImage loading strategies on its sitesGood LCP
Shopify sites with image loading strategies 8,240 sitesEager above-the-fold <img> 95%Eager below-the-fold <img> 84%Lazy below-the-fold (loading="lazy") 80%Lazy above-the-fold (loading="lazy") 58%CSS background images 33%95%
Vue 933 sitesEager above-the-fold <img> 96%Eager below-the-fold <img> 89%Lazy below-the-fold (loading="lazy") 86%Lazy above-the-fold (loading="lazy") 61%CSS background images 33%94%
jQuery 3,149 sitesEager above-the-fold <img> 95%Eager below-the-fold <img> 91%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 46%CSS background images 45%93%
Eager above-the-fold <img> Eager below-the-fold <img> Lazy below-the-fold (loading="lazy") Lazy above-the-fold (loading="lazy") CSS background images
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies or the framework

Does the framework explain the image loading strategies difference?

On jQuery, 93% of sites with lazy below-the-fold image loading strategies have a good LCP, against 93% of jQuery sites with eager above-the-fold. Within jQuery, sites with lazy below-the-fold and eager above-the-fold have a good LCP about equally often. On Vue, 95% of sites with lazy below-the-fold image loading strategies have a good LCP, against 94% of Vue sites with eager above-the-fold. Within Vue, sites with lazy below-the-fold and eager above-the-fold have a good LCP about equally often.

How browser viewport intersection gates lazy image fetches

Standard <img> elements without loading="lazy" are queued by the HTML preload scanner before layout runs (587 ms median LCP load delay on sites with eager above-the-fold images). When loading="lazy" is present on an image inside the initial viewport (58.4% of sites), Chromium withholds the network request until style and layout confirm viewport intersection, pushing median LCP resource load delay to 583 ms.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding image loading strategies

Keep above-the-fold hero and banner images eager while adding loading="lazy" to below-the-fold content and product grids. Across the web, 95.3% of sites ship eager above-the-fold images (95% good LCP, 587 ms load delay), 84.1% still leave below-the-fold images eager (94% good LCP), and 58.4% accidentally lazy-load an image inside the initial viewport (583 ms median load delay).

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 5,825 with phone field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uses @import → Image source mix → DOM size → Page weight & requests → By Arjen Karel · 8,246 crawled Shopify sites (5,825 with phone Chrome field data, 8,240 sites with image loading strategies, October 2026) · How we measured