E-commerce impact WordPress sites
E-commerce providers and their performance.
1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
5
Providers ranked
After min-sites filter
14,042
Sites in sample
Combined across all items
61ms
Best INP (p75)
WooCommerce
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | WooCommerce | 61ms | 99.8% | 12,254 | |
| 2 | Shopware | 62ms | 100.0% | 522 | |
| 3 | Stripe | 68ms | 99.5% | 653 | |
| 4 | PayPal | 70ms | 100.0% | 512 | |
| 5 | Ecwid | 129ms | 94.4% | 101 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Shopware 0.8% 522 62ms
PayPal 0.8% 512 70ms
Shopify 0.1% 44 72ms
Shop Pay 0.1% 43 72ms
Klarna 0.1% 33 63ms
Afterpay/Affirm 0% 9 56ms
WooCommerce 19.4% 12,254 61ms
Stripe 1% 653 68ms
Ecwid 0.2% 101 129ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Shopware sites pass INP. Ecwid trails 6 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 19.4%
593.2s
10061ms
760.10
482.7s
152.4s
Stripe 1%
712.7s
10068ms
730.11
612.3s
292.0s
Shopware 0.8%
712.7s
10062ms
820.09
602.3s
331.9s
PayPal 0.8%
573.3s
10070ms
760.10
452.8s
142.4s
Ecwid 0.2%
623.2s
94129ms
290.36
711.9s
442.0s
Shopify 0.1%
732.8s
10072ms
830.07
742.0s
461.2s
Shop Pay 0.1%
732.8s
10072ms
830.07
742.0s
461.2s
Klarna 0.1%
393.5s
10063ms
560.13
283.1s
112.9s
Afterpay/Affirm 0%
05.6s
10056ms
670.10
05.0s
04.7s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
WooCommerce leads on INP: 100% of its sites pass. Ecwid trails at 94%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.