E-commerce impact WordPress sites
E-commerce providers and their performance.
1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
5
Providers ranked
After min-sites filter
14,042
Sites in sample
Combined across all items
101ms
Best INP (p75)
Shopware
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shopware | 101ms | 97.9% | 522 | |
| 2 | WooCommerce | 103ms | 98.8% | 12,254 | |
| 3 | PayPal | 112ms | 96.9% | 512 | |
| 4 | Stripe | 114ms | 97.3% | 653 | |
| 5 | Ecwid | 136ms | 88.6% | 101 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Afterpay/Affirm 0% 9 101ms
WooCommerce 19.4% 12,254 103ms
Shopware 0.8% 522 101ms
Stripe 1% 653 114ms
PayPal 0.8% 512 112ms
Klarna 0.1% 33 122ms
Shopify 0.1% 44 132ms
Shop Pay 0.1% 43 133ms
Ecwid 0.2% 101 136ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
99% of WooCommerce sites pass INP. Ecwid trails 10 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 19.4%
573.2s
99103ms
880.04
442.8s
172.4s
Stripe 1%
613.1s
97114ms
840.05
482.6s
252.1s
Shopware 0.8%
662.8s
98101ms
890.04
532.5s
262.1s
PayPal 0.8%
573.2s
97112ms
870.05
442.8s
192.3s
Ecwid 0.2%
712.7s
89136ms
660.19
672.0s
441.6s
Shopify 0.1%
633.1s
94132ms
790.06
642.4s
461.7s
Shop Pay 0.1%
652.9s
94133ms
780.06
662.3s
471.6s
Klarna 0.1%
523.5s
97122ms
680.13
392.8s
132.3s
Afterpay/Affirm 0%
334.9s
100101ms
560.13
334.5s
04.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
WooCommerce leads on INP: 99% of its sites pass. Ecwid trails at 89%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.