E-commerce impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for E-commerce impact

E-commerce providers and their performance.

Providers ranked

After min-sites filter

14,042

Sites in sample

Combined across all items

0.09

Best CLS (p75)

Shopware

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Shopware	0.09	81.6%	522
2	PayPal	0.10	76.0%	512
3	WooCommerce	0.10	75.8%	12,254
4	Stripe	0.11	72.7%	653
5	Ecwid	0.36	29.2%	101

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Shopify 0.1% 44 83% 0.07

Shop Pay 0.1% 43 83% 0.07

Shopware 0.8% 522 82% 0.09

PayPal 0.8% 512 76% 0.10

WooCommerce 19.4% 12,254 76% 0.10

Stripe 1% 653 73% 0.11

Afterpay/Affirm 0% 9 67% 0.10

Klarna 0.1% 33 56% 0.13

Ecwid 0.2% 101 29% 0.36

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

82% of Shopware sites pass CLS. Ecwid trails 53 points behind, leaving 71% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

WooCommerce 19.4%

593.2s

10061ms

760.10

482.7s

152.4s

Stripe 1%

712.7s

10068ms

730.11

612.3s

292.0s

Shopware 0.8%

712.7s

10062ms

820.09

602.3s

331.9s

PayPal 0.8%

573.3s

10070ms

760.10

452.8s

142.4s

Ecwid 0.2%

623.2s

94129ms

290.36

711.9s

442.0s

Shopify 0.1%

732.8s

10072ms

830.07

742.0s

461.2s

Shop Pay 0.1%

732.8s

10072ms

830.07

742.0s

461.2s

Klarna 0.1%

393.5s

10063ms

560.13

283.1s

112.9s

Afterpay/Affirm 0%

05.6s

10056ms

670.10

05.0s

04.7s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Shopware leads on CLS: 82% of its sites pass. Ecwid trails at 29%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

E-commerce impact WordPress sites

At a glance the headline numbers for E-commerce impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75