Shopify image loading strategies and the Core Web Vitals

Eager above-the-fold (95.3%), eager below-the-fold (84.1%), CSS backgrounds (33.1%), lazy below-the-fold (79.9%), and lazy above-the-fold (58.4%): how page-wide image loading affects Largest Contentful Paint.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

33.1% of Shopify sites use CSS background image loading strategies, and 97% of those sites have a good LCP, against 97% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with CSS background image loading strategies have a good LCP most often: 97%, against 97% of all Shopify sites. Sites with eager below-the-fold image loading have it least often, at 96%.

SitesGood, needs improvement, poor LCPMedian
All Shopify sites3,81897%1.3s
CSS background images 33.1%1,25497%1.3s
Lazy below-the-fold (loading="lazy") 79.9%3,13297%1.3s
Lazy above-the-fold (loading="lazy") 58.4%2,33497%1.3s
Eager above-the-fold <img> 95.3%3,65796%1.3s
Eager below-the-fold <img> 84.1%3,37596%1.3s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies usage

Eager above-the-fold is the most used: 95.3% of Shopify sites. CSS background is 33.1% of Shopify sites.

Sites using each option (sites can use more than one) 8,240 sites
Eager above-the-fold <img> 95.3% Eager below-the-fold <img> 84.1% Lazy below-the-fold (loading="lazy") 79.9% Lazy above-the-fold (loading="lazy") 58.4%
Eager above-the-fold <img> 95.3% Eager below-the-fold <img> 84.1% Lazy below-the-fold (loading="lazy") 79.9% Lazy above-the-fold (loading="lazy") 58.4% CSS background images 33.1%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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How page-wide image loading shifts the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between CSS background and eager below-the-fold sits in resource load delay: 676 ms median for CSS background against 646 ms for eager below-the-fold. Overall median field LCP is 1.3s for CSS background (TTFB 300 ms, load delay 676 ms, load duration 155 ms, render delay 294 ms) versus 1.3s for eager below-the-fold.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Shopify sites with image loading strategies 3,126305 ms630 ms304 ms630 mslab 620 ms1.3s
Lazy below-the-fold (loading="lazy") 2,587306 ms610 ms304 ms610 mslab 599 ms1.3s
Lazy above-the-fold (loading="lazy") 1,946313 ms622 ms298 ms622 mslab 609 ms1.3s
Eager above-the-fold <img> 3,013306 ms630 ms307 ms630 mslab 619 ms1.3s
Eager below-the-fold <img> 2,774305 ms646 ms320 ms646 mslab 641 ms1.3s
CSS background images 1,024300 ms676 ms294 ms676 mslab 667 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies per framework

On jQuery, 95% of sites use eager above-the-fold image loading strategies, and 95% of jQuery sites have a good LCP, against 97% of all sites. On Vue, 96% of sites use eager above-the-fold, and 97% of Vue sites have a good LCP.

FrameworkImage loading strategies on its sitesGood LCP
Shopify sites with image loading strategies 8,240 sitesEager above-the-fold <img> 95%Eager below-the-fold <img> 84%Lazy below-the-fold (loading="lazy") 80%Lazy above-the-fold (loading="lazy") 58%CSS background images 33%97%
Vue 933 sitesEager above-the-fold <img> 96%Eager below-the-fold <img> 89%Lazy below-the-fold (loading="lazy") 86%Lazy above-the-fold (loading="lazy") 61%CSS background images 33%97%
jQuery 3,149 sitesEager above-the-fold <img> 95%Eager below-the-fold <img> 91%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 46%CSS background images 45%95%
Eager above-the-fold <img> Eager below-the-fold <img> Lazy below-the-fold (loading="lazy") Lazy above-the-fold (loading="lazy") CSS background images
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies or the framework

Does the framework explain the image loading strategies difference?

On jQuery, 96% of sites with CSS background image loading strategies have a good LCP, against 95% of jQuery sites with eager above-the-fold. Within jQuery, sites with CSS background and eager above-the-fold have a good LCP about equally often. On Vue, 98% of sites with CSS background image loading strategies have a good LCP, against 96% of Vue sites with eager above-the-fold. Within Vue, sites with CSS background and eager above-the-fold have a good LCP about equally often.

How browser viewport intersection gates lazy image fetches

Standard <img> elements without loading="lazy" are queued by the HTML preload scanner before layout runs (630 ms median LCP load delay on sites with eager above-the-fold images). When loading="lazy" is present on an image inside the initial viewport (58.4% of sites), Chromium withholds the network request until style and layout confirm viewport intersection, pushing median LCP resource load delay to 622 ms.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding image loading strategies

Keep above-the-fold hero and banner images eager while adding loading="lazy" to below-the-fold content and product grids. Across the web, 95.3% of sites ship eager above-the-fold images (96% good LCP, 630 ms load delay), 84.1% still leave below-the-fold images eager (96% good LCP), and 58.4% accidentally lazy-load an image inside the initial viewport (622 ms median load delay).

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 8,240 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uses @import → Image source mix → DOM size → Page weight & requests → By Arjen Karel · 8,246 crawled Shopify sites (3,818 with desktop Chrome field data, 8,240 sites with image loading strategies, October 2026) · How we measured