Image loading strategies on Wix sites

Eager above-the-fold (99.2%), eager below-the-fold (74.2%), CSS backgrounds (90.6%), lazy below-the-fold (61.7%), and lazy above-the-fold (42.1%): how page-wide image loading affects Largest Contentful Paint.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

90.6% of Wix sites use CSS background image loading strategies, and 94% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with CSS background image loading strategies have a good LCP most often: 94%, against 94% of all Wix sites. Sites with lazy below-the-fold image loading have it least often, at 93%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites3,07794%1.1s
CSS background images 90.6%2,78194%1.1s
Lazy above-the-fold (loading="lazy") 42.1%1,28794%1.1s
Eager above-the-fold <img> 99.2%3,04994%1.1s
Eager below-the-fold <img> 74.2%2,29093%1.2s
Lazy below-the-fold (loading="lazy") 61.7%1,88893%1.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies usage

Eager above-the-fold is the most used: 99.2% of Wix sites. CSS background is 90.6% of Wix sites.

Sites using each option (sites can use more than one) 5,619 sites
Eager above-the-fold <img> 99.2% CSS background images 90.6% Eager below-the-fold <img> 74.2% Lazy below-the-fold (loading="lazy") 61.7% Lazy above-the-fold (loading="lazy") 42.1%
Eager above-the-fold <img> 99.2% CSS background images 90.6% Eager below-the-fold <img> 74.2% Lazy below-the-fold (loading="lazy") 61.7% Lazy above-the-fold (loading="lazy") 42.1%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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How page-wide image loading shifts the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between CSS background and lazy below-the-fold sits in resource load delay: 446 ms median for CSS background against 479 ms for lazy below-the-fold. Overall median field LCP is 1.1s for CSS background (TTFB 406 ms, load delay 446 ms, load duration 109 ms, render delay 149 ms) versus 1.2s for lazy below-the-fold.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with image loading strategies 2,353404 ms446 ms150 ms446 mslab 453 ms1.1s
CSS background images 2,129406 ms446 ms149 ms446 mslab 452 ms1.1s
Eager above-the-fold <img> 2,341404 ms446 ms150 ms446 mslab 453 ms1.1s
Lazy above-the-fold (loading="lazy") 973406 ms449 ms154 ms449 mslab 456 ms1.1s
Eager below-the-fold <img> 1,772411 ms473 ms146 ms473 mslab 480 ms1.2s
Lazy below-the-fold (loading="lazy") 1,439414 ms479 ms148 ms479 mslab 490 ms1.2s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies per framework

React sets the image loading strategies to CSS background on 91% of its sites, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkImage loading strategies on its sitesGood LCP
Wix sites with image loading strategies 5,619 sitesEager above-the-fold <img> 99%CSS background images 91%Eager below-the-fold <img> 74%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 42%94%
React 5,618 sitesEager above-the-fold <img> 99%CSS background images 91%Eager below-the-fold <img> 74%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 42%94%
Eager above-the-fold <img> CSS background images Eager below-the-fold <img> Lazy below-the-fold (loading="lazy") Lazy above-the-fold (loading="lazy")
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies or the framework

Does the framework explain the image loading strategies difference?

Almost every site with CSS background image loading strategies is a React site, and almost every React site has CSS background image loading strategies, so the data can't tell CSS background image loading strategies and React apart.

How browser viewport intersection gates lazy image fetches

Standard <img> elements without loading="lazy" are queued by the HTML preload scanner before layout runs (446 ms median LCP load delay on sites with eager above-the-fold images). When loading="lazy" is present on an image inside the initial viewport (42.1% of sites), Chromium withholds the network request until style and layout confirm viewport intersection, pushing median LCP resource load delay to 449 ms.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding image loading strategies

Keep above-the-fold hero and banner images eager while adding loading="lazy" to below-the-fold content and product grids. Across the web, 99.2% of sites ship eager above-the-fold images (94% good LCP, 446 ms load delay), 74.2% still leave below-the-fold images eager (93% good LCP), and 42.1% accidentally lazy-load an image inside the initial viewport (449 ms median load delay).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uses @import → Image source mix → DOM size → Page weight & requests → By Arjen Karel · 5,621 crawled Wix sites (3,077 with phone Chrome field data, 5,619 sites with image loading strategies, October 2026) · How we measured