Audio and video payload on Wix sites

75.6% of audited sites (4,251) ship no audio or video requests during initial load and pass LCP at 94% (1.1s median), compared with 91% (1.2s median) on pages pulling over 3 MB of media.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

14.0% of Wix sites use under 500 KB of audio/video media audio and video payload, and 95% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

Core Web Vitals pass rate

Sites with under 500 KB of audio/video media audio and video payload have a good LCP most often: 95%, against 94% of all Wix sites. Sites with over 3 MB of audio/video media media payload have it least often, at 91%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites3,07794%1.1s
Light media (under 500 KB) 14.0%46095%1.2s
No audio/video media 75.6%2,28594%1.1s
Medium media (500 KB to 3 MB) 3.9%13493%1.3s
Heavy media (over 3 MB) 6.4%19891%1.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Audio and video payload usage

No audio or video requests is the most used: 75.6% of Wix sites. Under 500 KB of audio/video media is 14.0% of Wix sites.

No audio/video media 75.6% Light media (under 500 KB) 14.0%
No audio/video media 75.6% Light media (under 500 KB) 14.0% Heavy media (over 3 MB) 6.4% Medium media (500 KB to 3 MB) 3.9%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between under 500 KB of audio/video media and over 3 MB of audio/video media sits in resource load delay: 473 ms median for under 500 KB of audio/video media against 491 ms for over 3 MB of audio/video media. Overall median field LCP is 1.2s for under 500 KB of audio/video media (TTFB 402 ms, load delay 473 ms, load duration 114 ms, render delay 146 ms) versus 1.2s for over 3 MB of audio/video media.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 2,353404 ms446 ms150 ms446 mslab 453 ms1.1s
No audio/video media 1,742404 ms432 ms150 ms432 mslab 443 ms1.1s
Light media (under 500 KB) 352402 ms473 ms146 ms473 mslab 484 ms1.2s
Heavy media (over 3 MB) 162401 ms491 ms149 ms491 mslab 491 ms1.2s
Medium media (500 KB to 3 MB) 97426 ms496 ms160 ms496 mslab 485 ms1.2s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Audio and video payload per framework

On React, 76% of sites use no audio or video requests audio and video payload, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkAudio and video payload on its sitesGood LCP
All Wix sites 5,621 sitesNo audio/video media 76%Light media (under 500 KB) 14%94%
React 5,620 sitesNo audio/video media 76%Light media (under 500 KB) 14%94%
No audio/video media Light media (under 500 KB) Heavy media (over 3 MB) Medium media (500 KB to 3 MB)
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Audio and video payload or the framework

Does the framework explain the audio and video payload difference?

On React, 95% of sites with under 500 KB of audio/video media audio and video payload have a good LCP, against 94% of React sites with no audio or video requests. Within React, sites with under 500 KB of audio/video media and no audio or video requests have a good LCP about equally often.

How autoplaying video streams saturate initial bandwidth

When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 4,251 sites (75.6%) with no initial media requests, 94% pass field LCP at a 1.1s median, versus 95% (1.2s median) under 500 KB and 91% (1.2s median) above 3 MB.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding audio and video payload

Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 75.6% ship no initial media (94% good LCP, 1.1s median) versus 6.4% shipping over 3 MB (91% good LCP, 1.2s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → By Arjen Karel · 5,621 crawled Wix sites (3,077 with phone Chrome field data, October 2026) · How we measured