Audio and video payload on Wix sites
75.6% of audited sites (4,251) ship no audio or video requests during initial load and pass LCP at 94% (1.1s median), compared with 91% (1.2s median) on pages pulling over 3 MB of media.
14.0% of Wix sites use under 500 KB of audio/video media audio and video payload, and 95% of those sites have a good LCP, against 94% of all Wix sites.
6.4% of Wix sites use over 3 MB of audio/video media audio and video payload, and 98% of those sites have a good INP, against 96% of all Wix sites.
Core Web Vitals pass rate
Sites with under 500 KB of audio/video media audio and video payload have a good LCP most often: 95%, against 94% of all Wix sites. Sites with over 3 MB of audio/video media media payload have it least often, at 91%.
Sites with over 3 MB of audio/video media audio and video payload have a good INP most often: 98%, against 96% of all Wix sites. Sites with 500 KB to 3 MB of audio/video media media payload have it least often, at 93%.
Audio and video payload usage
No audio or video requests is the most used: 75.6% of Wix sites. Under 500 KB of audio/video media is 14.0% of Wix sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between under 500 KB of audio/video media and over 3 MB of audio/video media sits in resource load delay: 473 ms median for under 500 KB of audio/video media against 491 ms for over 3 MB of audio/video media. Overall median field LCP is 1.2s for under 500 KB of audio/video media (TTFB 402 ms, load delay 473 ms, load duration 114 ms, render delay 146 ms) versus 1.2s for over 3 MB of audio/video media.
Across the four LCP sub-parts in Chrome's field data, the largest gap between under 500 KB of audio/video media and over 3 MB of audio/video media sits in resource load delay: 473 ms median for under 500 KB of audio/video media against 491 ms for over 3 MB of audio/video media. Overall median field LCP is 1.2s for under 500 KB of audio/video media (TTFB 402 ms, load delay 473 ms, load duration 114 ms, render delay 146 ms) versus 1.2s for over 3 MB of audio/video media.
Audio and video payload per framework
On React, 76% of sites use no audio or video requests audio and video payload, and 94% of React sites have a good LCP, against 94% of all sites.
On React, 76% of sites use no audio or video requests audio and video payload, and 96% of React sites have a good INP, against 96% of all sites.
Audio and video payload or the framework
Does the framework explain the audio and video payload difference?
On React, 95% of sites with under 500 KB of audio/video media audio and video payload have a good LCP, against 94% of React sites with no audio or video requests. Within React, sites with under 500 KB of audio/video media and no audio or video requests have a good LCP about equally often.
On React, 98% of sites with over 3 MB of audio/video media audio and video payload have a good INP, against 96% of React sites with no audio or video requests. Within React, sites with over 3 MB of audio/video media and no audio or video requests have a good INP about equally often.
How autoplaying video streams saturate initial bandwidth
When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 4,251 sites (75.6%) with no initial media requests, 94% pass field LCP at a 1.1s median, versus 95% (1.2s median) under 500 KB and 91% (1.2s median) above 3 MB.
Understanding audio and video payload
Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 75.6% ship no initial media (94% good LCP, 1.1s median) versus 6.4% shipping over 3 MB (91% good LCP, 1.2s median).
By Arjen Karel · 5,621 crawled Wix sites (3,077 with phone Chrome field data, October 2026). How we measured.