The State of Web Vitals

Ad networks on Wix sites

Ad networks present on the page.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →
All three LCP, INP and CLS LCP Loading INP Interaction CLS Visual stability

99.8% of Wix sites use Google AdSense ad networks, and 80% of those sites pass all three Core Web Vitals, against 89% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
1

Core Web Vitals pass rate

Sites with Google AdSense ad networks pass all three Core Web Vitals most often: 80%, against 89% of all Wix sites. The biggest gap is CLS, 98% against 97%.

SitesAll three good · at least one needs improvement · at least one poor
All Wix sites3,07789%
Google AdSense 99.8%25080%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Ad networks usage

Google AdSense is the most used: 99.8% of Wix sites.

Sites using each option (sites can use more than one) 486 sites
Google AdSense 99.8%
Google AdSense 99.8%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
3

How ad networks affect the four LCP phases

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with ad networks 190529 ms514 ms514 mslab 509 ms1.4s
Google AdSense 190529 ms514 ms514 mslab 509 ms1.4s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Ad networks per framework

React sets the ad networks to Google AdSense on 100% of its sites, and 89% of React sites pass all three Core Web Vitals, against 89% of all sites.

FrameworkAd networks on its sitesPass all three
Wix sites with ad networks 486 sitesGoogle AdSense 100%89%
React 486 sitesGoogle AdSense 100%89%
Google AdSense
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Ad networks or the framework

Does the framework explain the ad networks difference?

Almost every site with Google AdSense ad networks is a React site, and almost every React site has Google AdSense ad networks, so the data can't tell Google AdSense ad networks and React apart.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Tag managers on page → Third-party categories → Third parties per page → Cookie wall detected → By Arjen Karel · 5,621 crawled Wix sites (3,077 with phone Chrome field data, 486 sites with ad networks, October 2026) · How we measured