Image loading strategies on Wix sites

Eager above-the-fold (99.2%), eager below-the-fold (74.2%), CSS backgrounds (90.6%), lazy below-the-fold (61.7%), and lazy above-the-fold (42.1%): how page-wide image loading affects Largest Contentful Paint.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

42.1% of Wix sites use lazy above-the-fold image loading strategies, and 94% of those sites have a good LCP, against 92% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with lazy above-the-fold image loading strategies have a good LCP most often: 94%, against 92% of all Wix sites. Sites with lazy below-the-fold image loading have it least often, at 91%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites72892%1.2s
Lazy above-the-fold (loading="lazy") 42.1%32194%1.2s
CSS background images 90.6%64893%1.2s
Eager above-the-fold <img> 99.2%72092%1.2s
Eager below-the-fold <img> 74.2%58291%1.2s
Lazy below-the-fold (loading="lazy") 61.7%49591%1.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies usage

Eager above-the-fold is the most used: 99.2% of Wix sites. Lazy above-the-fold is 42.1% of Wix sites.

Sites using each option (sites can use more than one) 5,619 sites
Eager above-the-fold <img> 99.2% CSS background images 90.6% Eager below-the-fold <img> 74.2% Lazy below-the-fold (loading="lazy") 61.7% Lazy above-the-fold (loading="lazy") 42.1%
Eager above-the-fold <img> 99.2% CSS background images 90.6% Eager below-the-fold <img> 74.2% Lazy below-the-fold (loading="lazy") 61.7% Lazy above-the-fold (loading="lazy") 42.1%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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How page-wide image loading shifts the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between lazy above-the-fold and lazy below-the-fold sits in resource load delay: 467 ms median for lazy above-the-fold against 501 ms for lazy below-the-fold. Overall median field LCP is 1.2s for lazy above-the-fold (TTFB 327 ms, load delay 467 ms, load duration 254 ms, render delay 140 ms) versus 1.3s for lazy below-the-fold.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with image loading strategies 376343 ms478 ms259 ms478 mslab 462 ms1.2s
Lazy above-the-fold (loading="lazy") 162327 ms467 ms254 ms140 ms467 mslab 444 ms1.2s
CSS background images 331343 ms478 ms261 ms478 mslab 461 ms1.2s
Eager above-the-fold <img> 374342 ms478 ms259 ms478 mslab 462 ms1.2s
Eager below-the-fold <img> 306353 ms483 ms268 ms483 mslab 480 ms1.3s
Lazy below-the-fold (loading="lazy") 266353 ms501 ms273 ms501 mslab 490 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies per framework

On React, 99% of sites use eager above-the-fold image loading strategies, and 92% of React sites have a good LCP, against 92% of all sites.

FrameworkImage loading strategies on its sitesGood LCP
Wix sites with image loading strategies 5,619 sitesEager above-the-fold <img> 99%CSS background images 91%Eager below-the-fold <img> 74%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 42%92%
React 5,618 sitesEager above-the-fold <img> 99%CSS background images 91%Eager below-the-fold <img> 74%Lazy below-the-fold (loading="lazy") 62%Lazy above-the-fold (loading="lazy") 42%92%
Eager above-the-fold <img> CSS background images Eager below-the-fold <img> Lazy below-the-fold (loading="lazy") Lazy above-the-fold (loading="lazy")
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image loading strategies or the framework

Does the framework explain the image loading strategies difference?

On React, 94% of sites with lazy above-the-fold image loading strategies have a good LCP, against 92% of React sites with eager above-the-fold. Within React, sites with lazy above-the-fold and eager above-the-fold have a good LCP about equally often.

How browser viewport intersection gates lazy image fetches

Standard <img> elements without loading="lazy" are queued by the HTML preload scanner before layout runs (478 ms median LCP load delay on sites with eager above-the-fold images). When loading="lazy" is present on an image inside the initial viewport (42.1% of sites), Chromium withholds the network request until style and layout confirm viewport intersection, pushing median LCP resource load delay to 467 ms.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding image loading strategies

Keep above-the-fold hero and banner images eager while adding loading="lazy" to below-the-fold content and product grids. Across the web, 99.2% of sites ship eager above-the-fold images (92% good LCP, 478 ms load delay), 74.2% still leave below-the-fold images eager (91% good LCP), and 42.1% accidentally lazy-load an image inside the initial viewport (467 ms median load delay).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,619 sites with image loading strategiesBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uses @import → Image source mix → DOM size → Page weight & requests → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, 5,619 sites with image loading strategies, October 2026) · How we measured