Total image payload on Wix sites

11.0% of audited sites (621) transfer 1 to 3 MB of images and 5.3% exceed 3 MB. Sites staying under 350 KB pass LCP at 95% (1.1s median), compared with 92% (1.3s median) above 3 MB.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

49.5% of Wix sites use under 350 KB of images total image payload, and 95% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with under 350 KB of images total image payload have a good LCP most often: 95%, against 94% of all Wix sites. Sites with over 3 MB of images image payload have it least often, at 92%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites3,07794%1.1s
Under 350 KB 49.5%1,50095%1.1s
350 KB to 1 MB 34.1%1,03694%1.1s
1 MB to 3 MB 11.0%37192%1.3s
Over 3 MB 5.3%17092%1.3s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Total image payload usage

Under 350 KB of images is the most used: 49.5% of Wix sites.

Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0%
Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0% Over 3 MB 5.3%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and over 3 MB of images sits in resource load delay: 411 ms median for under 350 KB of images against 541 ms for over 3 MB of images. Overall median field LCP is 1.1s for under 350 KB of images (TTFB 410 ms, load delay 411 ms, load duration 94 ms, render delay 153 ms) versus 1.3s for over 3 MB of images.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 2,353404 ms446 ms150 ms446 mslab 453 ms1.1s
Under 350 KB 1,107410 ms411 ms153 ms411 mslab 422 ms1.1s
350 KB to 1 MB 813392 ms460 ms146 ms460 mslab 472 ms1.1s
1 MB to 3 MB 302413 ms493 ms138 ms153 ms493 mslab 498 ms1.3s
Over 3 MB 131378 ms541 ms143 ms140 ms541 mslab 543 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Total image payload per framework

On React, 50% of sites use under 350 KB of images total image payload, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkTotal image payload on its sitesGood LCP
All Wix sites 5,621 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%94%
React 5,620 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%94%
Under 350 KB 350 KB to 1 MB 1 MB to 3 MB Over 3 MB
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Total image payload or the framework

Does the framework explain the total image payload difference?

On React, 95% of sites with under 350 KB of images total image payload have a good LCP, against 94% of React sites with 350 KB to 1 MB of images. Within React, sites with under 350 KB of images and 350 KB to 1 MB of images have a good LCP about equally often.

How total image weight competes with the hero paint

Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 2,785 sites (49.5%) under 350 KB of images, 95% pass field LCP at a 1.1s median, whereas the 5.3% (300) exceeding 3 MB drop to 92% good LCP (1.3s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding total image payload

Keep total image transfer under 1 MB on initial load by serving AVIF or WebP, matching srcset widths to rendered layout slots, and lazy-loading off-screen media. Across all audited sites, 49.5% stay under 350 KB (95% good LCP, 1.1s median) versus 5.3% above 3 MB (92% good LCP, 1.3s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 3,077 with phone field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Iframes per page → Bytes by resource type → Stylesheet loading mix → Iframe loading → By Arjen Karel · 5,621 crawled Wix sites (3,077 with phone Chrome field data, October 2026) · How we measured