Marketing pixels impact Wix sites

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Wix sites only
Metric LCP INP CLS
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

3
Providers ranked
After min-sites filter
893
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Meta Pixel 1.8s 92.5%
689
2 Google Ads Conversion 2.0s 88.2%
141
3 Microsoft/Bing UET 2.2s 87.1%
63
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Pinterest Tag 0.1% 8 100% 1.6s
TikTok Pixel 0.4% 20 94% 1.8s
Meta Pixel 12.3% 689 93% 1.8s
Google Ads Conversion 2.5% 141 88% 2.0s
LinkedIn Insight 0.3% 17 88% 2.0s
Microsoft/Bing UET 1.1% 63 87% 2.2s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

93% of Meta Pixel sites pass LCP. Google Ads Conversion trails 5 points behind. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.3%
931.8s
95115ms
980.00
901.2s
80667ms
Google Ads Conversion 2.5%
882.0s
100124ms
960.00
861.4s
80748ms
Microsoft/Bing UET 1.1%
872.2s
100123ms
970.00
811.7s
711.1s
TikTok Pixel 0.4%
941.8s
94129ms
1000.00
891.6s
67968ms
LinkedIn Insight 0.3%
882.0s
10091ms
1000.00
891.5s
83530ms
Pinterest Tag 0.1%
1001.6s
10093ms
1000.00
1001.3s
100657ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Meta Pixel leads on LCP: 93% of its sites pass. Google Ads Conversion trails at 88%. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured