Analytics providers on Shopify stores and Interaction to Next Paint

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Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

85.1% of Shopify sites use Universal Analytics analytics providers, and 99% of those sites have a good INP, against 99% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with Universal Analytics analytics providers have a good INP most often: 99%, against 99% of all Shopify sites. Sites with Google Analytics 4 analytics tools have it least often, at 99%.

SitesGood, needs improvement, poor INPMedian
All Shopify sites3,81899%61ms
Matomo Analytics 0.9%40100%72ms
PostHog 0.5%28100%83ms
Plausible Analytics 0.3%7100%40ms
Amplitude 0.2%9100%62ms
Umami 0.2%7100%64ms
Universal Analytics (analytics.js / legacy tag) 85.1%2,65799%62ms
Google Analytics 4 (gtag.js) 92.8%2,87899%62ms
Snowplow 0.7%3597%76ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 92.8% of Shopify sites. Universal Analytics is 85.1% of Shopify sites.

Sites using each option (sites can use more than one) 5,908 sites
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1%
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1% Matomo Analytics 0.9% Snowplow 0.7% PostHog 0.5% Plausible Analytics 0.3% Amplitude 0.2% Umami 0.2%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per framework

jQuery sets the analytics providers to Universal Analytics on 87% of its sites, and 99% of jQuery sites have a good INP, against 99% of all sites. Vue sets the analytics providers to Google Analytics 4 on 92% of its sites, and 100% of Vue sites have a good INP.

FrameworkAnalytics providers on its sitesGood INP
Shopify sites with analytics providers 5,908 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 85%99%
Vue 732 sitesGoogle Analytics 4 (gtag.js) 92%Universal Analytics (analytics.js / legacy tag) 86%100%
jQuery 2,574 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 87%99%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow PostHog Plausible Analytics Amplitude Umami
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the framework

Does the framework explain the analytics providers difference?

On jQuery, 99% of sites with Universal Analytics analytics providers have a good INP, against 99% of jQuery sites with Google Analytics 4. Within jQuery, sites with Universal Analytics and Google Analytics 4 have a good INP about equally often. On Vue, 100% of sites with Universal Analytics analytics providers have a good INP, against 100% of Vue sites with Google Analytics 4. Within Vue, sites with Universal Analytics and Google Analytics 4 have a good INP about equally often.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 8,246 crawled Shopify sites (3,818 with desktop Chrome field data, 5,908 sites with analytics providers, October 2026) · How we measured