92.8% of Shopify sites use Google Analytics 4 analytics providers, and 95% of those sites have a good INP, against 96% of all Shopify sites.
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Sites with Google Analytics 4 analytics providers have a good INP most often: 95%, against 96% of all Shopify sites. Sites with Universal Analytics analytics tools have it least often, at 95%.
SitesGood, needs improvement, poor INPMedian
All Shopify sites8,06296%97ms
Plausible Analytics 0.3%16100%82ms
Fathom Analytics 0.1%5100%71ms
Mixpanel 0.1%5100%140ms
Google Analytics 4 (gtag.js) 92.8%5,38195%103ms
Universal Analytics (analytics.js / legacy tag) 85.1%4,93995%102ms
Matomo Analytics 0.9%5290%120ms
Umami 0.2%1190%99ms
PostHog 0.5%2889%136ms
Snowplow 0.7%4185%119ms
Statcounter 0.1%883%97ms
Amplitude 0.2%1070%147ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage
Google Analytics 4 is the most used: 92.8% of Shopify sites.
Sites using each option (sites can use more than one) 5,908 sites
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1%
Google Analytics 4 (gtag.js) 92.8% Universal Analytics (analytics.js / legacy tag) 85.1% Matomo Analytics 0.9% Snowplow 0.7% PostHog 0.5% Plausible Analytics 0.3% Umami 0.2% Amplitude 0.2% Statcounter 0.1% Fathom Analytics 0.1% Mixpanel 0.1%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per framework
jQuery sets the analytics providers to Google Analytics 4 on 93% of its sites, and 95% of jQuery sites have a good INP, against 96% of all sites.
FrameworkAnalytics providers on its sitesGood INP
Shopify sites with analytics providers 5,908 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 85%96%
jQuery 2,574 sitesGoogle Analytics 4 (gtag.js) 93%Universal Analytics (analytics.js / legacy tag) 87%95%
Vue 732 sitesGoogle Analytics 4 (gtag.js) 92%Universal Analytics (analytics.js / legacy tag) 86%94% Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow PostHog Plausible Analytics Umami Amplitude Statcounter Fathom Analytics Mixpanel
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the framework
Does the framework explain the analytics providers difference?
On jQuery, 95% of sites with Google Analytics 4 analytics providers have a good INP, against 95% of jQuery sites with Universal Analytics. Within jQuery, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often. On Vue, 94% of sites with Google Analytics 4 analytics providers have a good INP, against 93% of Vue sites with Universal Analytics. Within Vue, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often.
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field data · 5,908 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv