1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
2
Providers ranked
After min-sites filter
637
Sites in sample
Combined across all items
174ms
Best INP (p75)
Taboola
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Taboola | 174ms | 88.7% | 75 | |
| 2 | Google AdSense | 178ms | 83.4% | 562 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Publisher Tag/GAM 0.2% 19 138ms
Taboola 0.9% 75 174ms
Google AdSense 6.8% 562 178ms
Criteo 0.3% 24 186ms
Amazon Publisher Services 0.1% 5 212ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
912.0s
83178ms
910.04
941.4s
93591ms
Taboola 0.9%
922.2s
89174ms
860.06
951.5s
98584ms
Criteo 0.3%
712.6s
81186ms
880.05
711.8s
94493ms
Google Publisher Tag/GAM 0.2%
942.1s
93138ms
880.01
941.3s
94567ms
Amazon Publisher Services 0.1%
1002.2s
50212ms
800.05
801.6s
100563ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.