1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
7
Providers ranked
After min-sites filter
20,089
Sites in sample
Combined across all items
153ms
Best INP (p75)
Index Exchange
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Index Exchange | 153ms | 92.2% | 53 | |
| 2 | Prebid.js | 172ms | 83.1% | 946 | |
| 3 | Google AdSense | 174ms | 84.4% | 14,524 | |
| 4 | Google Publisher Tag/GAM | 178ms | 82.9% | 3,212 | |
| 5 | Taboola | 194ms | 77.0% | 531 | |
| 6 | Amazon Publisher Services | 194ms | 75.9% | 329 | |
| 7 | Criteo | 213ms | 71.2% | 494 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Media.net 0% 22 178ms
Index Exchange 0% 53 153ms
Outbrain 0% 29 158ms
Google AdSense 6.8% 14,524 174ms
Prebid.js 0.4% 946 172ms
Google Publisher Tag/GAM 1.5% 3,212 178ms
Taboola 0.3% 531 194ms
Amazon Publisher Services 0.2% 329 194ms
Criteo 0.2% 494 213ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
84% of Google AdSense sites pass INP. Criteo trails 13 points behind, leaving 29% of its sites failing. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
792.4s
84174ms
840.06
721.9s
541.3s
Google Publisher Tag/GAM 1.5%
822.2s
83178ms
750.10
811.6s
68930ms
Prebid.js 0.4%
842.2s
83172ms
720.12
831.6s
73861ms
Taboola 0.3%
762.4s
77194ms
690.13
731.9s
66961ms
Criteo 0.2%
712.6s
71213ms
710.14
711.9s
551.2s
Amazon Publisher Services 0.2%
812.3s
76194ms
700.13
811.6s
76762ms
Index Exchange 0%
802.2s
92153ms
770.10
801.5s
77725ms
Outbrain 0%
851.9s
89158ms
820.07
931.3s
82594ms
Media.net 0%
393.7s
93178ms
390.92
332.6s
121.6s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google AdSense leads on INP: 84% of its sites pass. Criteo trails at 71%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.