The State of Web Vitals

Analytics impact Shopify sites

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

3
Providers ranked
After min-sites filter
10,569
Sites in sample
Combined across all items
130ms
Best INP (p75)
Universal Analytics
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Universal Analytics 130ms 94.9%
5,030
2 Google Analytics 4 131ms 95.0%
5,485
3 Matomo 153ms 90.2%
54
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Plausible 0.2% 16 100% 115ms
Mixpanel 0.1% 5 100% 159ms
Fathom 0.1% 5 100% 96ms
Google Analytics 4 66.5% 5,485 95% 131ms
Universal Analytics 61% 5,030 95% 130ms
Matomo 0.7% 54 90% 153ms
Umami 0.1% 11 90% 139ms
PostHog 0.4% 29 89% 159ms
Snowplow 0.5% 44 85% 145ms
StatCounter 0.1% 8 83% 123ms
Amplitude 0.1% 11 70% 201ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

No provider stands out: pass rates sit between 95% and 95%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 66.5%
951.8s
95131ms
930.03
951.2s
96526ms
Universal Analytics 61%
951.8s
95130ms
930.03
951.2s
96524ms
Matomo 0.7%
901.9s
90153ms
900.05
921.4s
90535ms
Snowplow 0.5%
832.1s
85145ms
950.04
881.4s
95466ms
PostHog 0.4%
892.1s
89159ms
1000.03
891.4s
96619ms
Plausible 0.2%
941.9s
100115ms
940.03
941.3s
94522ms
Umami 0.1%
911.7s
90139ms
1000.02
1001.1s
100515ms
Amplitude 0.1%
802.3s
70201ms
900.03
801.5s
80682ms
StatCounter 0.1%
1002.1s
83123ms
880.03
1001.4s
86601ms
Mixpanel 0.1%
403.1s
100159ms
800.08
801.4s
601.0s
Fathom 0.1%
1001.4s
10096ms
1000.02
100943ms
80533ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Analytics 4 leads on INP: 95% of its sites pass. Universal Analytics trails at 95%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Want the polished comparison? View as a share-anchored page →
Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured