Analytics impact Shopify sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
3
Providers ranked
After min-sites filter
10,569
Sites in sample
Combined across all items
80ms
Best INP (p75)
Google Analytics 4
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Analytics 4 | 80ms | 99.3% | 5,485 | |
| 2 | Universal Analytics | 80ms | 99.4% | 5,030 | |
| 3 | Matomo | 99ms | 100.0% | 54 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo 0.7% 54 99ms
PostHog 0.4% 29 104ms
Plausible 0.2% 16 46ms
Umami 0.1% 11 69ms
Amplitude 0.1% 11 87ms
StatCounter 0.1% 8 122ms
Mixpanel 0.1% 5 96ms
Fathom 0.1% 5 48ms
Universal Analytics 61% 5,030 80ms
Google Analytics 4 66.5% 5,485 80ms
Snowplow 0.5% 44 101ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 99% and 99%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 66.5%
961.7s
9980ms
850.06
961.1s
96468ms
Universal Analytics 61%
961.7s
9980ms
840.06
961.1s
97468ms
Matomo 0.7%
901.9s
10099ms
750.10
901.2s
95511ms
Snowplow 0.5%
912.0s
97101ms
800.09
891.4s
97510ms
PostHog 0.4%
931.9s
100104ms
860.05
961.3s
100605ms
Plausible 0.2%
1001.6s
10046ms
860.07
100990ms
100443ms
Umami 0.1%
1001.6s
10069ms
710.10
100945ms
100490ms
Amplitude 0.1%
781.5s
10087ms
670.12
891.1s
89397ms
StatCounter 0.1%
1002.3s
100122ms
750.05
1001.1s
100431ms
Mixpanel 0.1%
503.3s
10096ms
250.12
751.4s
501.2s
Fathom 0.1%
1001.1s
10048ms
750.11
100873ms
75425ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on INP: 99% of its sites pass. Universal Analytics trails at 99%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.