Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
15
Providers ranked
After min-sites filter
100,052
Sites in sample
Combined across all items
104ms
Best INP (p75)
Clicky
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 104ms | 100.0% | 133 | |
| 2 | Plausible | 116ms | 94.7% | 1,037 | |
| 3 | Snowplow | 125ms | 93.5% | 1,549 | |
| 4 | Fathom | 127ms | 97.8% | 167 | |
| 5 | Pirsch | 133ms | 93.1% | 53 | |
| 6 | Google Analytics 4 | 136ms | 92.2% | 50,965 | |
| 7 | Universal Analytics | 136ms | 92.4% | 38,198 | |
| 8 | Matomo | 141ms | 93.1% | 6,539 | |
| 9 | Umami | 143ms | 89.6% | 416 | |
| 10 | StatCounter | 146ms | 83.9% | 158 | |
| 11 | AT Internet/Piano | 163ms | 84.2% | 265 | |
| 12 | Mixpanel | 182ms | 81.6% | 59 | |
| 13 | PostHog | 187ms | 77.4% | 177 | |
| 14 | Adobe Analytics | 203ms | 74.3% | 237 | |
| 15 | Amplitude | 227ms | 70.5% | 99 |
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
GoatCounter 0% 29 106ms
Clicky 0.1% 133 104ms
Fathom 0.2% 167 127ms
Plausible 1.1% 1,037 116ms
Snowplow 1.6% 1,549 125ms
Matomo 6.9% 6,539 141ms
Simple Analytics 0.1% 49 113ms
Pirsch 0.1% 53 133ms
Universal Analytics 40.2% 38,198 136ms
Google Analytics 4 53.7% 50,965 136ms
Umami 0.4% 416 143ms
Parsely 0% 18 192ms
AT Internet/Piano 0.3% 265 163ms
StatCounter 0.2% 158 146ms
Mixpanel 0.1% 59 182ms
PostHog 0.2% 177 187ms
Adobe Analytics 0.2% 237 203ms
Amplitude 0.1% 99 227ms
Chartbeat 0% 41 240ms
Heap 0% 42 218ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Adobe Analytics trails 26 points behind, leaving 26% of its sites failing. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 53.7%
802.3s
92136ms
870.03
741.8s
561.2s
Universal Analytics 40.2%
792.3s
92136ms
880.03
731.9s
551.3s
Matomo 6.9%
852.1s
93141ms
890.02
781.7s
611.1s
Snowplow 1.6%
861.9s
94125ms
880.02
831.5s
73833ms
Plausible 1.1%
921.7s
95116ms
940.01
871.4s
78745ms
Umami 0.4%
772.3s
90143ms
880.02
791.6s
73928ms
AT Internet/Piano 0.3%
812.2s
84163ms
850.06
761.7s
67906ms
Adobe Analytics 0.2%
682.7s
74203ms
660.18
682.0s
631.0s
PostHog 0.2%
752.5s
77187ms
820.07
642.1s
431.4s
Fathom 0.2%
782.4s
98127ms
860.03
672.1s
501.4s
StatCounter 0.2%
812.2s
84146ms
940.01
781.7s
551.3s
Clicky 0.1%
851.9s
100104ms
880.07
771.5s
701.1s
Amplitude 0.1%
772.4s
71227ms
810.07
801.7s
71881ms
Mixpanel 0.1%
623.3s
82182ms
760.08
642.3s
641.0s
Pirsch 0.1%
912.1s
93133ms
680.30
941.5s
53927ms
Simple Analytics 0.1%
831.7s
93113ms
970.00
801.5s
631.1s
Heap 0%
563.1s
64218ms
850.08
652.5s
551.2s
Chartbeat 0%
951.9s
64240ms
650.13
921.5s
76601ms
GoatCounter 0%
861.5s
100106ms
910.03
911.3s
81633ms
Parsely 0%
941.8s
88192ms
290.19
821.7s
59948ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 100% of its sites pass. Adobe Analytics trails at 74%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.