Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
109ms
Best INP (p75)
Clicky
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 109ms | 100.0% | 225 | |
| 2 | Plausible | 114ms | 95.2% | 2,015 | |
| 3 | GoatCounter | 115ms | 100.0% | 56 | |
| 4 | Snowplow | 126ms | 93.6% | 3,010 | |
| 5 | Fathom | 127ms | 95.2% | 315 | |
| 6 | Simple Analytics | 127ms | 88.1% | 92 | |
| 7 | Pirsch | 133ms | 96.4% | 114 | |
| 8 | Google Analytics 4 | 136ms | 92.1% | 96,761 | |
| 9 | Universal Analytics | 136ms | 92.2% | 72,513 | |
| 10 | Matomo | 140ms | 93.3% | 12,405 | |
| 11 | Umami | 140ms | 88.8% | 826 | |
| 12 | StatCounter | 144ms | 86.8% | 308 | |
| 13 | AT Internet/Piano | 156ms | 87.1% | 528 | |
| 14 | Mixpanel | 170ms | 83.8% | 117 | |
| 15 | PostHog | 177ms | 80.2% | 295 | |
| 16 | Amplitude | 195ms | 75.5% | 169 | |
| 17 | Adobe Analytics | 197ms | 75.4% | 442 | |
| 18 | Chartbeat | 220ms | 73.8% | 76 | |
| 19 | Heap | 238ms | 60.8% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
GoatCounter 0% 56 115ms
Clicky 0.1% 225 109ms
Pirsch 0.1% 114 133ms
Fathom 0.2% 315 127ms
Plausible 1.1% 2,015 114ms
Snowplow 1.6% 3,010 126ms
Matomo 6.5% 12,405 140ms
Universal Analytics 38.1% 72,513 136ms
Google Analytics 4 50.9% 96,761 136ms
Parsely 0% 36 189ms
Umami 0.4% 826 140ms
Simple Analytics 0% 92 127ms
AT Internet/Piano 0.3% 528 156ms
StatCounter 0.2% 308 144ms
Mixpanel 0.1% 117 170ms
PostHog 0.2% 295 177ms
Amplitude 0.1% 169 195ms
Adobe Analytics 0.2% 442 197ms
Chartbeat 0% 76 220ms
Heap 0% 73 238ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Adobe Analytics trails 25 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
861.9s
94126ms
890.01
831.5s
74816ms
Pirsch 0.1%
882.1s
96133ms
710.18
931.5s
49928ms
Chartbeat 0%
941.9s
74220ms
660.12
911.5s
79601ms
PostHog 0.2%
782.4s
80177ms
860.06
692.0s
451.3s
Adobe Analytics 0.2%
682.7s
75197ms
650.18
691.9s
62997ms
AT Internet/Piano 0.3%
832.2s
87156ms
860.06
801.7s
70862ms
Amplitude 0.1%
772.4s
75195ms
820.08
791.7s
70927ms
GoatCounter 0%
921.6s
100115ms
950.03
921.4s
84630ms
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Universal Analytics 38.1%
792.3s
92136ms
880.03
721.9s
541.3s
Google Analytics 4 50.9%
802.3s
92136ms
870.03
731.9s
561.2s
Plausible 1.1%
921.7s
95114ms
930.01
871.4s
77749ms
Umami 0.4%
772.4s
89140ms
880.02
781.7s
75792ms
Fathom 0.2%
812.2s
95127ms
890.02
741.8s
611.1s
Mixpanel 0.1%
702.7s
84170ms
750.10
731.8s
611.0s
StatCounter 0.2%
812.2s
87144ms
890.02
761.8s
581.2s
Clicky 0.1%
881.7s
100109ms
900.08
821.4s
71951ms
Simple Analytics 0%
762.3s
88127ms
880.01
712.0s
571.2s
Heap 0%
653.0s
61238ms
760.10
612.3s
531.2s
Parsely 0%
971.8s
90189ms
320.21
841.8s
65940ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 100% of its sites pass. Amplitude trails at 75%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
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