Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
105ms
Best INP (p75)
Clicky
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Clicky | 105ms | 100.0% | 246 | |
| 2 | GoatCounter | 111ms | 100.0% | 61 | |
| 3 | Plausible | 114ms | 95.0% | 2,252 | |
| 4 | Simple Analytics | 124ms | 88.9% | 99 | |
| 5 | Snowplow | 127ms | 93.4% | 3,304 | |
| 6 | Fathom | 127ms | 94.5% | 344 | |
| 7 | Pirsch | 133ms | 96.7% | 125 | |
| 8 | Google Analytics 4 | 136ms | 92.0% | 107,514 | |
| 9 | Universal Analytics | 137ms | 92.1% | 80,431 | |
| 10 | Matomo | 140ms | 93.4% | 13,738 | |
| 11 | Umami | 140ms | 89.3% | 938 | |
| 12 | StatCounter | 144ms | 86.3% | 339 | |
| 13 | AT Internet/Piano | 153ms | 87.4% | 584 | |
| 14 | Mixpanel | 175ms | 81.5% | 134 | |
| 15 | PostHog | 180ms | 78.5% | 325 | |
| 16 | Amplitude | 191ms | 76.6% | 185 | |
| 17 | Adobe Analytics | 200ms | 74.9% | 488 | |
| 18 | Chartbeat | 200ms | 75.0% | 83 | |
| 19 | Heap | 230ms | 59.0% | 88 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Clicky 0.1% 246 105ms
GoatCounter 0% 61 111ms
Pirsch 0.1% 125 133ms
Plausible 1.1% 2,252 114ms
Fathom 0.2% 344 127ms
Matomo 6.5% 13,738 140ms
Snowplow 1.6% 3,304 127ms
Universal Analytics 38.1% 80,431 137ms
Google Analytics 4 51% 107,514 136ms
Umami 0.4% 938 140ms
Simple Analytics 0% 99 124ms
AT Internet/Piano 0.3% 584 153ms
StatCounter 0.2% 339 144ms
Parsely 0% 42 193ms
Mixpanel 0.1% 134 175ms
PostHog 0.2% 325 180ms
Amplitude 0.1% 185 191ms
Chartbeat 0% 83 200ms
Adobe Analytics 0.2% 488 200ms
Heap 0% 88 230ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Clicky sites pass INP. Adobe Analytics trails 25 points behind. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
802.3s
92136ms
870.03
731.9s
561.2s
Universal Analytics 38.1%
792.3s
92137ms
880.03
721.9s
541.3s
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Snowplow 1.6%
861.9s
93127ms
890.01
831.5s
74820ms
Plausible 1.1%
911.7s
95114ms
920.01
871.4s
77751ms
Umami 0.4%
792.2s
89140ms
880.02
791.7s
75802ms
AT Internet/Piano 0.3%
832.2s
87153ms
850.06
801.7s
70881ms
Adobe Analytics 0.2%
692.7s
75200ms
660.18
691.9s
63997ms
Fathom 0.2%
812.2s
95127ms
880.03
741.8s
621.0s
StatCounter 0.2%
822.2s
86144ms
890.02
751.8s
591.2s
PostHog 0.2%
782.4s
79180ms
870.06
692.0s
451.3s
Clicky 0.1%
881.7s
100105ms
900.08
831.4s
72922ms
Amplitude 0.1%
762.4s
77191ms
820.08
791.7s
68929ms
Mixpanel 0.1%
702.9s
82175ms
760.09
741.8s
611.0s
Pirsch 0.1%
902.1s
97133ms
720.18
941.5s
53923ms
Simple Analytics 0%
782.3s
89124ms
890.01
712.0s
541.2s
Heap 0%
662.9s
59230ms
750.10
652.2s
501.2s
Chartbeat 0%
951.9s
75200ms
670.12
911.5s
80612ms
GoatCounter 0%
901.7s
100111ms
950.03
911.5s
81633ms
Parsely 0%
971.8s
83193ms
300.20
811.8s
65935ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Clicky leads on INP: 100% of its sites pass. Adobe Analytics trails at 75%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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