E-commerce impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for E-commerce impact

E-commerce providers and their performance.

Providers ranked

After min-sites filter

14,042

Sites in sample

Combined across all items

0.02

Best CLS (p75)

Shopware

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Shopware	0.02	92.2%	522
2	WooCommerce	0.02	90.6%	12,254
3	PayPal	0.03	89.9%	512
4	Stripe	0.03	87.0%	653
5	Ecwid	0.33	58.5%	101

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Shopware 0.8% 522 92% 0.02

WooCommerce 19.4% 12,254 91% 0.02

PayPal 0.8% 512 90% 0.03

Shopify 0.1% 44 87% 0.05

Stripe 1% 653 87% 0.03

Shop Pay 0.1% 43 87% 0.05

Klarna 0.1% 33 77% 0.08

Ecwid 0.2% 101 59% 0.33

Afterpay/Affirm 0% 9 50% 0.14

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

92% of Shopware sites pass CLS. Ecwid trails 33 points behind, leaving 41% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

WooCommerce 19.4%

583.1s

97120ms

910.02

452.7s

192.3s

Stripe 1%

662.9s

94125ms

870.03

512.4s

282.0s

Shopware 0.8%

682.8s

98114ms

920.02

512.5s

292.0s

PayPal 0.8%

573.3s

94129ms

900.03

452.8s

202.3s

Ecwid 0.2%

682.8s

83187ms

590.33

642.1s

361.9s

Shopify 0.1%

632.7s

93139ms

870.05

612.3s

461.4s

Shop Pay 0.1%

662.7s

92140ms

870.05

632.3s

481.4s

Klarna 0.1%

503.5s

91126ms

770.08

362.7s

52.2s

Afterpay/Affirm 0%

254.7s

100124ms

500.14

254.5s

04.1s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Shopware leads on CLS: 92% of its sites pass. Ecwid trails at 59%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv

Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

E-commerce impact WordPress sites

At a glance the headline numbers for E-commerce impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75