Video impact Shopify sites

Performance impact by video provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Video impact

Performance impact by video provider.

2
Providers ranked
After min-sites filter
4,455
Sites in sample
Combined across all items
149ms
Best INP (p75)
YouTube
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 YouTube 149ms 91.6%
4,392
2 Vimeo 161ms 86.4%
63
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Wistia 0.1% 12 100% 152ms
YouTube 53.2% 4,392 92% 149ms
Vimeo 0.8% 63 86% 161ms
Brightcove 0.1% 9 86% 180ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
YouTube 53.2%
931.8s
92149ms
930.02
931.3s
96536ms
Vimeo 0.8%
941.8s
86161ms
850.04
941.2s
98522ms
Wistia 0.1%
881.7s
100152ms
1000.05
1001.3s
100497ms
Brightcove 0.1%
1001.7s
86180ms
1000.00
1001.3s
100451ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → A/B testing (12) → Ad networks (9) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured