LCP element types on Wix sites

An <img> tag (70.4%), a CSS background-image (1.1%), a text block (26.7%), or a <video> poster (1.8%): which element triggers Largest Contentful Paint across the web and how each element type performs.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

26.7% of Wix sites use a text block as the LCP element, and 95% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with a text block as the LCP element have a good LCP most often: 95%, against 94% of all Wix sites. Sites with an <img> tag as the LCP element have it least often, at 94%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites5,33394%1.2s
Text heading or paragraph 26.7%1,41295%1.1s
<img> element 70.4%3,74194%1.2s
CSS background-image 1.1%5593%1.2s
<video> element 1.8%9593%1.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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As the LCP element usage

An <img> tag is the most used: 70.4% of Wix sites. A text block is 26.7% of Wix sites.

<img> element 70.4% Text heading or paragraph 26.7%
<img> element 70.4% Text heading or paragraph 26.7% <video> element 1.8% CSS background-image 1.1%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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Where each LCP element type spends time: the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between a text block and an <img> tag sits in resource load delay: 446 ms median for a text block against 460 ms for an <img> tag. Overall median field LCP is 1.1s for a text block (TTFB 415 ms, load delay 446 ms, load duration 128 ms, render delay 148 ms) versus 1.2s for an <img> tag.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with as the LCP element 3,917419 ms456 ms136 ms151 ms456 mslab 456 ms1.2s
CSS background-image 41425 ms418 ms163 ms418 mslab 418 ms1.3s
Text heading or paragraph 966415 ms446 ms148 ms446 mslab 446 ms1.1s
<img> element 2,846419 ms460 ms140 ms152 ms460 mslab 460 ms1.2s
<video> element 64428 ms498 ms151 ms138 ms498 mslab 498 ms1.2s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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As the LCP element per framework

On React, 70% of sites use an <img> tag as the LCP element, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkAs the LCP element on its sitesGood LCP
Wix sites with as the LCP element 5,589 sites<img> element 70%Text heading or paragraph 27%94%
React 5,588 sites<img> element 70%Text heading or paragraph 27%94%
<img> element Text heading or paragraph <video> element CSS background-image
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP element type or the framework

Does the framework explain the as the LCP element difference?

On React, 95% of sites with a text block as the LCP element have a good LCP, against 94% of React sites with an <img> tag. Within React, sites with a text block and an <img> tag have a good LCP about equally often.

Why <img> and text blocks beat CSS background-image heroes

An <img> element in the HTML markup is visible to Chrome's preload scanner immediately and supports fetchpriority="high", srcset, and modern formats, reaching 94% good LCP (1.2s median). A text LCP element needs no image download at all and paints as soon as render-blocking CSS and web fonts resolve (95% good LCP, 1.1s median). A CSS background-image hides the image URL from the preload scanner until stylesheets are parsed and matched against the DOM, dropping good LCP to 93% (1.2s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding LCP element types

Use a standard HTML <img> element (with object-fit: cover if it sits behind a headline) or a fast text heading for your hero section, and avoid CSS background-image for above-the-fold banners. Across all audited sites, <img> elements (70.4% of sites) reach 94% good LCP (1.2s median) and text LCP elements (26.7% of sites) reach 95% good LCP (1.1s median), whereas CSS background-image heroes (1.1% of sites) fall to 93% good LCP (1.2s median) and <video> elements (1.8%) sit at 93%.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals LCP loading attribute → LCP image format → LCP origin → LCP priority hint → By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, 5,589 sites with as the LCP element, October 2026) · How we measured