Analytics providers on Wix sites

Analytics scripts present on the page.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

99.1% of Wix sites use Google Analytics 4 analytics providers, and 98% of those sites have a good INP, against 97% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 1,733 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
1

INP pass rate

Sites with Google Analytics 4 analytics providers have a good INP most often: 98%, against 97% of all Wix sites. Sites with Universal Analytics analytics tools have it least often, at 97%.

SitesGood, needs improvement, poor INPMedian
All Wix sites5,33397%74ms
Statcounter 0.3%5100%74ms
Google Analytics 4 (gtag.js) 99.1%1,63398%78ms
Universal Analytics (analytics.js / legacy tag) 68.4%1,13397%77ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 1,733 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 99.1% of Wix sites.

Sites using each option (sites can use more than one) 1,733 sites
Google Analytics 4 (gtag.js) 99.1% Universal Analytics (analytics.js / legacy tag) 68.4%
Google Analytics 4 (gtag.js) 99.1% Universal Analytics (analytics.js / legacy tag) 68.4% Statcounter 0.3%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 1,733 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per framework

React sets the analytics providers to Google Analytics 4 on 99% of its sites, and 97% of React sites have a good INP, against 97% of all sites.

FrameworkAnalytics providers on its sitesGood INP
Wix sites with analytics providers 1,733 sitesGoogle Analytics 4 (gtag.js) 99%Universal Analytics (analytics.js / legacy tag) 68%97%
React 1,733 sitesGoogle Analytics 4 (gtag.js) 99%Universal Analytics (analytics.js / legacy tag) 68%97%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Statcounter
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 1,733 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the framework

Does the framework explain the analytics providers difference?

Almost every site with Google Analytics 4 analytics providers is a React site, and almost every React site has Google Analytics 4 analytics providers, so the data can't tell Google Analytics 4 analytics providers and React apart.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field data · 1,733 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, 1,733 sites with analytics providers, October 2026) · How we measured