LCP element types on Wix sites

An <img> tag (70.4%), a CSS background-image (1.1%), a text block (26.7%), or a <video> poster (1.8%): which element triggers Largest Contentful Paint across the web and how each element type performs.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

70.4% of Wix sites use an <img> tag as the LCP element, and 92% of those sites have a good LCP, against 92% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with an <img> tag as the LCP element have a good LCP most often: 92%, against 92% of all Wix sites. Sites with a text block as the LCP element have it least often, at 92%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites72892%1.2s
<video> element 1.8%2095%1.3s
<img> element 70.4%50292%1.2s
Text heading or paragraph 26.7%19492%1.2s
CSS background-image 1.1%560%1.6s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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As the LCP element usage

An <img> tag is the most used: 70.4% of Wix sites.

<img> element 70.4% Text heading or paragraph 26.7%
<img> element 70.4% Text heading or paragraph 26.7% <video> element 1.8% CSS background-image 1.1%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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Where each LCP element type spends time: the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between an <img> tag and a text block sits in time to first byte (TTFB): 329 ms median for an <img> tag against 362 ms for a text block. Overall median field LCP is 1.2s for an <img> tag (TTFB 329 ms, load delay 480 ms, load duration 258 ms, render delay 139 ms) versus 1.2s for a text block.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with as the LCP element 371349 ms480 ms259 ms480 mslab 469 ms1.2s
Text heading or paragraph 93362 ms478 ms267 ms478 mslab 453 ms1.2s
<img> element 262329 ms480 ms258 ms480 mslab 462 ms1.2s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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As the LCP element per framework

React sets the as the LCP element to an <img> tag on 70% of its sites, and 92% of React sites have a good LCP, against 92% of all sites.

FrameworkAs the LCP element on its sitesGood LCP
Wix sites with as the LCP element 5,589 sites<img> element 70%Text heading or paragraph 27%92%
React 5,588 sites<img> element 70%Text heading or paragraph 27%92%
<img> element Text heading or paragraph <video> element CSS background-image
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP element type or the framework

Does the framework explain the as the LCP element difference?

On React, 92% of sites with an <img> tag as the LCP element have a good LCP, against 92% of React sites with a text block. Within React, sites with an <img> tag and a text block have a good LCP about equally often.

Why <img> and text blocks beat CSS background-image heroes

An <img> element in the HTML markup is visible to Chrome's preload scanner immediately and supports fetchpriority="high", srcset, and modern formats, reaching 92% good LCP (1.2s median). A text LCP element needs no image download at all and paints as soon as render-blocking CSS and web fonts resolve (92% good LCP, 1.2s median). A CSS background-image hides the image URL from the preload scanner until stylesheets are parsed and matched against the DOM, dropping good LCP to 60% (1.6s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding LCP element types

Use a standard HTML <img> element (with object-fit: cover if it sits behind a headline) or a fast text heading for your hero section, and avoid CSS background-image for above-the-fold banners. Across all audited sites, <img> elements (70.4% of sites) reach 92% good LCP (1.2s median) and text LCP elements (26.7% of sites) reach 92% good LCP (1.2s median), whereas CSS background-image heroes (1.1% of sites) fall to 60% good LCP (1.6s median) and <video> elements (1.8%) sit at 95%.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 5,589 sites with as the LCP elementBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals LCP loading attribute → LCP image format → LCP origin → LCP priority hint → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, 5,589 sites with as the LCP element, October 2026) · How we measured