Marketing pixels impact Wix sites

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Metric LCP INP CLS
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

3
Providers ranked
After min-sites filter
893
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Wix sites (5,623) · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Meta Pixel 1.8s 93.4%
689
2 Google Ads Conversion 2.0s 90.2%
141
3 Microsoft/Bing UET 2.0s 93.3%
63
The State of Web Vitals · October 2026 · Wix sites (5,623) · all devices field datacorewebvitals.io/state-of-cwv
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Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Pinterest Tag 0.1% 8 100% 1.5s
Meta Pixel 12.3% 689 93% 1.8s
Microsoft/Bing UET 1.1% 63 93% 2.0s
Google Ads Conversion 2.5% 141 90% 2.0s
TikTok Pixel 0.4% 20 90% 2.0s
LinkedIn Insight 0.3% 17 81% 1.9s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

No provider stands out: pass rates sit between 90% and 93%. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.3%
931.8s
97103ms
980.01
891.3s
75796ms
Google Ads Conversion 2.5%
902.0s
100103ms
980.00
881.4s
68922ms
Microsoft/Bing UET 1.1%
932.0s
10097ms
980.00
921.4s
59963ms
TikTok Pixel 0.4%
902.0s
94114ms
1000.00
751.6s
601.1s
LinkedIn Insight 0.3%
811.9s
10086ms
940.00
821.5s
571.6s
Pinterest Tag 0.1%
1001.5s
10094ms
1000.00
1001.2s
571.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Meta Pixel leads on LCP: 93% of its sites pass. Google Ads Conversion trails at 90%. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured