Wix HTML protocol and the Core Web Vitals

HTTP/2, HTTP/3, or HTTP/1.1 on the main HTML document: how the protocol changes Time to First Byte (392 ms faster on HTTP/3) and how much comes from edge CDNs.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

On Wix, 1.7% of sites serve their main HTML document over HTTP/2, 96.3% use HTTP/3 over QUIC, and 2.1% still use HTTP/1.1. On HTTP/3, 94% of Wix sites have a good LCP, against 91% on HTTP/2 and 94% on HTTP/1.1. In Chrome's field data, HTTP/3 cuts median Time to First Byte by 392 ms compared with HTTP/2 (415 ms against 807 ms).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

LCP pass rate

Sites serving their HTML over HTTP/3 (h3) have a good LCP most often at 94%, followed by HTTP/1.1 at 94% and HTTP/2 (h2) at 91%. HTTP/1.1 sits slightly ahead of HTTP/2 here because many HTTP/1.1 sites are small static pages. Six in seven HTTP/2 sites serve dynamic CMS pages straight from the origin server, while more than half of HTTP/3 sites sit behind an edge CDN.

SitesGood, needs improvement, poor LCPMedian
All Wix sites5,33394%1.2s
HTTP/3 (h3) 96.3%5,12894%1.2s
HTTP/1.1 2.1%11394%1.2s
HTTP/2 (h2) 1.7%9291%1.6s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

HTML document protocol usage

Across 5,621 audited Wix sites, HTTP/2 (h2) is the default protocol on 1.7% of sites. HTTP/3 (h3) serves 96.3% (5,411 sites), and HTTP/1.1 still serves 2.1% (116 sites).

HTTP/3 (h3) 96.3%
HTTP/3 (h3) 96.3% HTTP/1.1 2.1% HTTP/2 (h2) 1.7%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

TTFB and the four LCP phases by HTML protocol

HTTP/3 wins its LCP lead in Time to First Byte. Median field TTFB drops from 807 ms on HTTP/2 and 414 ms on HTTP/1.1 to 415 ms on HTTP/3. Over TCP, HTTP/2 needs a TCP handshake before TLS can finish. Over UDP, QUIC combines TCP and TLS setup into one round trip (or zero on a repeat visit).

Median LCP phase breakdown (Chrome field p75) Median TTFB Median LCP
All Wix sites 3,945419 ms455 ms419 ms1.2s
HTTP/1.1 80414 ms418 ms414 ms1.1s
HTTP/3 (h3) 3,799415 ms455 ms415 ms1.2s
HTTP/2 (h2) 66807 ms510 ms807 ms1.5s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

HTML protocol paired with edge CDN

More than half of all HTTP/3 sites (74%) serve their main HTML through an edge CDN, compared with only 26% of HTTP/2 sites. Comparing protocol versions on the same delivery path separates QUIC from edge caching. On sites served straight from the origin server, HTTP/3 still cuts median TTFB from 799 ms to 469 ms and reaches 92% on LCP (against 93% on HTTP/2). On Cloudflare, HTTP/3 cuts median TTFB to 366 ms and reaches 95%. Fastly HTTP/3 reaches 404 ms TTFB and 96%.

HTML protocol Origin (no edge CDN) Cloudflare Fastly CloudFront Akamai
HTTP/3 (h3)
92% 469 ms TTFB 1,386 sites
95% 366 ms TTFB 273 sites
96% 404 ms TTFB 3,277 sites
89% 445 ms TTFB 466 sites
few sites
HTTP/2 (h2)
93% 799 ms TTFB 70 sites
few sites few sites few sites few sites
HTTP/1.1
92% 402 ms TTFB 65 sites
few sites
96% 416 ms TTFB 29 sites
few sites few sites
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

HTML document protocol per framework

React serves the main HTML over HTTP/3 on 96% of its sites, and 94% of React sites have a good LCP.

FrameworkHTML document protocol on its sitesGood LCP
All Wix sites 5,621 sitesHTTP/3 (h3) 96%94%
React 5,620 sitesHTTP/3 (h3) 96%94%
HTTP/3 (h3) HTTP/1.1 HTTP/2 (h2)
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

HTML protocol or the framework

Why HTTP/3 needs an HTTPS DNS record to help the first visit

A cold HTTP/2 connection takes two round trips before the browser can request the HTML: one for TCP and one for TLS. HTTP/3 runs over QUIC and finishes connection and TLS setup in one round trip. Even without an edge CDN, that cuts median origin TTFB from 799 ms on HTTP/2 to 469 ms on HTTP/3. On a first visit, though, most servers only advertise HTTP/3 through the Alt-Svc response header. The browser only sees that header after the first HTML response has already arrived over HTTP/2. Publishing an HTTPS (type 65) DNS record with alpn="h3" tells the browser to use HTTP/3 on the very first request.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
7

Understanding HTML document protocol

Turn on HTTP/3 at your CDN or web server and publish an HTTPS DNS record with alpn="h3" so cold visitors use QUIC on their very first document request. Across this dataset, 96.3% of sites serve their HTML over HTTP/3 and reach 94% good LCP (415 ms median TTFB), compared with 91% on HTTP/2 (807 ms TTFB). Part of that 392 ms TTFB lead comes from edge CDNs, which terminate the connection close to the visitor. Even on direct origin servers without a CDN, HTTP/3 still trims 330 ms off median TTFB by removing a handshake round trip. If your HTML still runs over HTTP/1.1 (2.1% of sites), move to HTTP/2 or HTTP/3 first. Stylesheets, scripts, and the LCP image can then reuse the open document connection instead of opening six separate TCP connections.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uncompressed text responses → HTML size (kB) → Connection hints → ETag present → By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, October 2026) · How we measured