Total image payload on Wix sites
11.0% of audited sites (621) transfer 1 to 3 MB of images and 5.3% exceed 3 MB. Sites staying under 350 KB pass LCP at 95% (1.1s median), compared with 90% (1.4s median) above 3 MB.
49.5% of Wix sites use under 350 KB of images total image payload, and 95% of those sites have a good LCP, against 94% of all Wix sites.
LCP pass rate
Sites with under 350 KB of images total image payload have a good LCP most often: 95%, against 94% of all Wix sites. Sites with over 3 MB of images image payload have it least often, at 90%.
Total image payload usage
Under 350 KB of images is the most used: 49.5% of Wix sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and over 3 MB of images sits in resource load delay: 422 ms median for under 350 KB of images against 522 ms for over 3 MB of images. Overall median field LCP is 1.1s for under 350 KB of images (TTFB 414 ms, load delay 422 ms, load duration 116 ms, render delay 153 ms) versus 1.4s for over 3 MB of images.
Total image payload per framework
On React, 50% of sites use under 350 KB of images total image payload, and 94% of React sites have a good LCP, against 94% of all sites.
Total image payload or the framework
Does the framework explain the total image payload difference?
On React, 95% of sites with under 350 KB of images total image payload have a good LCP, against 95% of React sites with 350 KB to 1 MB of images. Within React, sites with under 350 KB of images and 350 KB to 1 MB of images have a good LCP about equally often.
How total image weight competes with the hero paint
Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 2,785 sites (49.5%) under 350 KB of images, 95% pass field LCP at a 1.1s median, whereas the 5.3% (300) exceeding 3 MB drop to 90% good LCP (1.4s median).
Understanding total image payload
Keep total image transfer under 1 MB on initial load by serving AVIF or WebP, matching srcset widths to rendered layout slots, and lazy-loading off-screen media. Across all audited sites, 49.5% stay under 350 KB (95% good LCP, 1.1s median) versus 5.3% above 3 MB (90% good LCP, 1.4s median).
By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, October 2026). How we measured.