Total image payload on Wix sites

11.0% of audited sites (621) transfer 1 to 3 MB of images and 5.3% exceed 3 MB. Sites staying under 350 KB pass LCP at 95% (1.1s median), compared with 90% (1.4s median) above 3 MB.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

49.5% of Wix sites use under 350 KB of images total image payload, and 95% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with under 350 KB of images total image payload have a good LCP most often: 95%, against 94% of all Wix sites. Sites with over 3 MB of images image payload have it least often, at 90%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites5,33394%1.2s
Under 350 KB 49.5%2,62595%1.1s
350 KB to 1 MB 34.1%1,82595%1.2s
1 MB to 3 MB 11.0%59991%1.3s
Over 3 MB 5.3%28490%1.4s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Total image payload usage

Under 350 KB of images is the most used: 49.5% of Wix sites.

Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0%
Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0% Over 3 MB 5.3%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and over 3 MB of images sits in resource load delay: 422 ms median for under 350 KB of images against 522 ms for over 3 MB of images. Overall median field LCP is 1.1s for under 350 KB of images (TTFB 414 ms, load delay 422 ms, load duration 116 ms, render delay 153 ms) versus 1.4s for over 3 MB of images.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 3,945419 ms455 ms151 ms455 mslab 455 ms1.2s
Under 350 KB 1,875414 ms422 ms153 ms422 mslab 422 ms1.1s
350 KB to 1 MB 1,370421 ms473 ms149 ms149 ms473 mslab 473 ms1.2s
1 MB to 3 MB 481425 ms502 ms185 ms155 ms502 mslab 502 ms1.3s
Over 3 MB 219422 ms522 ms164 ms149 ms522 mslab 522 ms1.4s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Total image payload per framework

On React, 50% of sites use under 350 KB of images total image payload, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkTotal image payload on its sitesGood LCP
All Wix sites 5,621 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%94%
React 5,620 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%94%
Under 350 KB 350 KB to 1 MB 1 MB to 3 MB Over 3 MB
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Total image payload or the framework

Does the framework explain the total image payload difference?

On React, 95% of sites with under 350 KB of images total image payload have a good LCP, against 95% of React sites with 350 KB to 1 MB of images. Within React, sites with under 350 KB of images and 350 KB to 1 MB of images have a good LCP about equally often.

How total image weight competes with the hero paint

Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 2,785 sites (49.5%) under 350 KB of images, 95% pass field LCP at a 1.1s median, whereas the 5.3% (300) exceeding 3 MB drop to 90% good LCP (1.4s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding total image payload

Keep total image transfer under 1 MB on initial load by serving AVIF or WebP, matching srcset widths to rendered layout slots, and lazy-loading off-screen media. Across all audited sites, 49.5% stay under 350 KB (95% good LCP, 1.1s median) versus 5.3% above 3 MB (90% good LCP, 1.4s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Iframes per page → Bytes by resource type → Stylesheet loading mix → Iframe loading → By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, October 2026) · How we measured