Audio and video payload on Wix sites

75.6% of audited sites (4,251) ship no audio or video requests during initial load and pass LCP at 94% (1.2s median), compared with 93% (1.3s median) on pages pulling over 3 MB of media.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

75.6% of Wix sites use no audio or video requests audio and video payload, and 94% of those sites have a good LCP, against 94% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

Core Web Vitals pass rate

Sites with no audio or video requests audio and video payload have a good LCP most often: 94%, against 94% of all Wix sites. Sites with 500 KB to 3 MB of audio/video media media payload have it least often, at 92%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites5,33394%1.2s
No audio/video media 75.6%4,03294%1.2s
Light media (under 500 KB) 14.0%75094%1.2s
Heavy media (over 3 MB) 6.4%34093%1.3s
Medium media (500 KB to 3 MB) 3.9%21192%1.3s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Audio and video payload usage

No audio or video requests is the most used: 75.6% of Wix sites.

No audio/video media 75.6% Light media (under 500 KB) 14.0%
No audio/video media 75.6% Light media (under 500 KB) 14.0% Heavy media (over 3 MB) 6.4% Medium media (500 KB to 3 MB) 3.9%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between no audio or video requests and 500 KB to 3 MB of audio/video media sits in resource load delay: 445 ms median for no audio or video requests against 509 ms for 500 KB to 3 MB of audio/video media. Overall median field LCP is 1.2s for no audio or video requests (TTFB 417 ms, load delay 445 ms, load duration 137 ms, render delay 152 ms) versus 1.3s for 500 KB to 3 MB of audio/video media.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 3,945419 ms455 ms137 ms151 ms455 mslab 455 ms1.2s
No audio/video media 2,983417 ms445 ms137 ms152 ms445 mslab 445 ms1.2s
Light media (under 500 KB) 556410 ms490 ms147 ms490 mslab 490 ms1.2s
Heavy media (over 3 MB) 256437 ms490 ms148 ms490 mslab 490 ms1.3s
Medium media (500 KB to 3 MB) 150429 ms509 ms150 ms151 ms509 mslab 509 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Audio and video payload per framework

React sets the audio and video payload to no audio or video requests on 76% of its sites, and 94% of React sites have a good LCP, against 94% of all sites.

FrameworkAudio and video payload on its sitesGood LCP
All Wix sites 5,621 sitesNo audio/video media 76%Light media (under 500 KB) 14%94%
React 5,620 sitesNo audio/video media 76%Light media (under 500 KB) 14%94%
No audio/video media Light media (under 500 KB) Heavy media (over 3 MB) Medium media (500 KB to 3 MB)
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Audio and video payload or the framework

Does the framework explain the audio and video payload difference?

On React, 94% of sites with no audio or video requests audio and video payload have a good LCP, against 94% of React sites with under 500 KB of audio/video media. Within React, sites with no audio or video requests and under 500 KB of audio/video media have a good LCP about equally often.

How autoplaying video streams saturate initial bandwidth

When a <video> tag loads without preload="none" or an optimized poster image, the browser fetches megabytes of video segments concurrently with critical stylesheets and hero assets. Across 4,251 sites (75.6%) with no initial media requests, 94% pass field LCP at a 1.2s median, versus 94% (1.2s median) under 500 KB and 93% (1.3s median) above 3 MB.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding audio and video payload

Set preload="none" on below-the-fold <video> elements and always specify a lightweight compressed poster image on hero videos. Across all audited sites, 75.6% ship no initial media (94% good LCP, 1.2s median) versus 6.4% shipping over 3 MB (93% good LCP, 1.3s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 5,333 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheets per page → Script initiator → Image dimensions set → Image source mix → By Arjen Karel · 5,621 crawled Wix sites (5,333 with all devices Chrome field data, October 2026) · How we measured