Wix HTML protocol and the Core Web Vitals

HTTP/2, HTTP/3, or HTTP/1.1 on the main HTML document: how the protocol changes Time to First Byte (259 ms faster on HTTP/3) and how much comes from edge CDNs.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

On Wix, 1.7% of sites serve their main HTML document over HTTP/2, 96.3% use HTTP/3 over QUIC, and 2.1% still use HTTP/1.1. On HTTP/3, 92% of Wix sites have a good LCP, against 100% on HTTP/2 and 93% on HTTP/1.1. In Chrome's field data, HTTP/3 cuts median Time to First Byte by 259 ms compared with HTTP/2 (333 ms against 592 ms).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

LCP pass rate

Sites serving their HTML over HTTP/3 (h3) have a good LCP most often at 92%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites72892%1.2s
HTTP/2 (h2) 1.7%10100%1.4s
HTTP/1.1 2.1%1693%1.3s
HTTP/3 (h3) 96.3%70292%1.2s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

HTML document protocol usage

Across 5,621 audited Wix sites, HTTP/2 (h2) is the default protocol on 1.7% of sites. HTTP/3 (h3) serves 96.3% (5,411 sites), and HTTP/1.1 still serves 2.1% (116 sites).

HTTP/3 (h3) 96.3%
HTTP/3 (h3) 96.3% HTTP/1.1 2.1% HTTP/2 (h2) 1.7%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

TTFB and the four LCP phases by HTML protocol

HTTP/3 wins its LCP lead in Time to First Byte. Median field TTFB drops from 592 ms on HTTP/2 and 438 ms on HTTP/1.1 to 333 ms on HTTP/3. Over TCP, HTTP/2 needs a TCP handshake before TLS can finish. Over UDP, QUIC combines TCP and TLS setup into one round trip (or zero on a repeat visit).

Median LCP phase breakdown (Chrome field p75) Median TTFB Median LCP
All Wix sites 376343 ms478 ms259 ms343 ms1.2s
HTTP/3 (h3) 364333 ms480 ms259 ms333 ms1.2s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

HTML protocol paired with edge CDN

More than half of all HTTP/3 sites (74%) serve their main HTML through an edge CDN, compared with only 26% of HTTP/2 sites. Comparing protocol versions on the same delivery path separates QUIC from edge caching. On sites served straight from the origin server, HTTP/3 still cuts median TTFB from 237 ms to 546 ms and reaches 85% on LCP (against 100% on HTTP/2). On Cloudflare, HTTP/3 cuts median TTFB to 305 ms and reaches 96%. Fastly HTTP/3 reaches 300 ms TTFB and 95%.

HTML protocol Origin (no edge CDN) Cloudflare Fastly CloudFront Akamai
HTTP/3 (h3)
85% 546 ms TTFB 1,386 sites
96% 305 ms TTFB 273 sites
95% 300 ms TTFB 3,277 sites
94% 319 ms TTFB 466 sites
few sites
HTTP/2 (h2)
100% 237 ms TTFB 70 sites
few sites few sites few sites few sites
HTTP/1.1
83% 206 ms TTFB 65 sites
few sites
100% 438 ms TTFB 29 sites
few sites few sites
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

HTML document protocol per framework

React serves the main HTML over HTTP/3 on 96% of its sites, and 92% of React sites have a good LCP.

FrameworkHTML document protocol on its sitesGood LCP
All Wix sites 5,621 sitesHTTP/3 (h3) 96%92%
React 5,620 sitesHTTP/3 (h3) 96%92%
HTTP/3 (h3) HTTP/1.1 HTTP/2 (h2)
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

HTML protocol or the framework

Why HTTP/3 needs an HTTPS DNS record to help the first visit

A cold HTTP/2 connection takes two round trips before the browser can request the HTML: one for TCP and one for TLS. HTTP/3 runs over QUIC and finishes connection and TLS setup in one round trip. Even without an edge CDN, that cuts median origin TTFB from 237 ms on HTTP/2 to 546 ms on HTTP/3. On a first visit, though, most servers only advertise HTTP/3 through the Alt-Svc response header. The browser only sees that header after the first HTML response has already arrived over HTTP/2. Publishing an HTTPS (type 65) DNS record with alpn="h3" tells the browser to use HTTP/3 on the very first request.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
7

Understanding HTML document protocol

Turn on HTTP/3 at your CDN or web server and publish an HTTPS DNS record with alpn="h3" so cold visitors use QUIC on their very first document request. Across this dataset, 96.3% of sites serve their HTML over HTTP/3 and reach 92% good LCP (333 ms median TTFB), compared with 100% on HTTP/2 (592 ms TTFB). Part of that 259 ms TTFB lead comes from edge CDNs, which terminate the connection close to the visitor. Even on direct origin servers without a CDN, HTTP/3 still trims 309 ms off median TTFB by removing a handshake round trip. If your HTML still runs over HTTP/1.1 (2.1% of sites), move to HTTP/2 or HTTP/3 first. Stylesheets, scripts, and the LCP image can then reuse the open document connection instead of opening six separate TCP connections.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Uncompressed text responses → HTML size (kB) → Connection hints → ETag present → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026) · How we measured