Shopify speculation rules and the Core Web Vitals

Conservative, moderate, eager or immediate: which speculation rules sites use, and whether those sites pass LCP, INP and CLS more often.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

93.7% of Shopify sites have no speculation rules. Of the 6.3% that do, 98% use moderate, and 88% of those sites pass all three Core Web Vitals, against 88% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with moderate speculation rules pass all three Core Web Vitals most often: 88%, against 88% of all Shopify sites. The biggest gap is LCP, 97% against 96%.

SitesAll three good · at least one needs improvement · at least one poor
All Shopify sites8,06288%
Eager <0.1%1100%
Moderate 6.1%49588%
No rules 93.7%7,55688%
Conservative 0.1%683%
Immediate <0.1%450%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Speculation rules usage

6.3% of Shopify sites use speculation rules, and 98% of those use moderate.

All Shopify sites 8,246 sites
No rules 93.7%
Sites with speculation rules 517 sites
Moderate 97.9%
Moderate 97.9% Conservative 1.2% Immediate 0.8% Eager 0.2%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

Speculation rules per framework

On jQuery, 94% of sites use none speculation rules, and 83% of jQuery sites pass all three Core Web Vitals, against 88% of all sites. On Vue, 92% of sites use none, and 83% of Vue sites pass all three.

FrameworkSpeculation rules on its sitesPass all three
All Shopify sites 8,246 sitesNo rules 94%88%
Vue 933 sitesNo rules 92%83%
jQuery 3,153 sitesNo rules 94%83%
No rules Moderate Conservative Immediate Eager
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Speculation rules or the framework

Does the framework explain the speculation rules difference?

On jQuery, 86% of sites with moderate speculation rules pass all three Core Web Vitals, against 83% of jQuery sites with none. Within jQuery, sites with moderate and none pass all three about equally often. On Vue, 84% of sites with moderate speculation rules pass all three Core Web Vitals, against 83% of Vue sites with none. Within Vue, sites with moderate and none pass all three about equally often.

How much speculation rules speed up the next page

Speculation rules only speed up the page a visitor opens next, not the page they land on, and Chrome's field data counts both. A prefetch fetches the next page's HTML early, which takes time off its TTFB and its LCP. A prerender also builds the next page before the click, so it can open with an LCP close to zero and its layout shifts happen out of sight. In Shopify's test, moderate cut the median LCP of the next page by 228 ms on desktop compared with conservative, and by 24 ms on phones.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Understanding speculation rules eagerness

Use eager. Sites with eager speculation rules pass all three Core Web Vitals most often, and the theory fits: the earlier Chrome starts, the more of the next page is ready when the visitor clicks. Almost all of those sites are Wix sites, so part of that lead is the platform. The cost is pages loaded that nobody opens, so check that your server can take the extra requests. Conservative waits until the visitor presses a link. Moderate starts after a 200 ms hover on desktop, and on a phone half a second after scrolling stops near a link. Eager starts after a 10 ms hover on desktop, and on a phone once a link has been on screen for 50 ms. Immediate starts as soon as Chrome reads the rule. On WordPress, core uses conservative, which made no visible difference in this data; the wp_speculation_rules_configuration filter switches it to eager.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 8,062 with all devices field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Speculation posture → By Arjen Karel · 8,246 crawled Shopify sites (8,062 with all devices Chrome field data, October 2026) · How we measured