Video impact Shopify sites

Performance impact by video provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Video impact

Performance impact by video provider.

2
Providers ranked
After min-sites filter
4,455
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
YouTube
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 YouTube 1.8s 94.6%
4,392
2 Vimeo 1.8s 95.1%
63
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Brightcove 0.1% 9 100% 1.9s
Vimeo 0.8% 63 95% 1.8s
YouTube 53.2% 4,392 95% 1.8s
Wistia 0.1% 12 92% 1.7s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
YouTube 53.2%
951.8s
95130ms
930.03
941.2s
96525ms
Vimeo 0.8%
951.8s
90139ms
920.04
951.2s
98546ms
Wistia 0.1%
921.7s
100148ms
1000.04
1001.2s
100577ms
Brightcove 0.1%
1001.9s
100163ms
1000.01
1001.3s
100454ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → A/B testing (12) → Ad networks (9) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured