Chat & messaging impact Shopify sites

Performance impact by chat provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Chat & messaging impact

Performance impact by chat provider.

5
Providers ranked
After min-sites filter
542
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Tawk.to
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Tawk.to 1.8s 98.3%
61
2 Tidio 1.9s 93.1%
134
3 HubSpot Chat 1.9s 97.6%
87
4 Zendesk Chat 2.1s 88.7%
55
5 Gorgias 2.1s 86.1%
205
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
LiveChat 0.3% 24 100% 2.1s
Crisp 0.2% 15 100% 2.0s
Help Scout Beacon 0.1% 9 100% 1.5s
Smartsupp 0.1% 7 100% 1.8s
tawk.to 0.7% 61 98% 1.8s
HubSpot Chat 1.1% 87 98% 1.9s
Tidio 1.6% 134 93% 1.9s
Intercom 0.2% 13 92% 1.7s
Chatwoot 0.2% 13 92% 1.8s
Re:amaze 0.4% 37 89% 2.2s
Zendesk Chat 0.7% 55 89% 2.1s
Gorgias 2.5% 205 86% 2.1s
Freshchat 0.2% 15 80% 2.5s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

93% of Tidio sites pass LCP. Gorgias trails 7 points behind. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Gorgias 2.5%
862.1s
85174ms
890.05
901.4s
93549ms
Tidio 1.6%
931.9s
96132ms
880.06
961.2s
99547ms
HubSpot Chat 1.1%
981.9s
95132ms
840.05
951.2s
92515ms
tawk.to 0.7%
981.8s
94130ms
900.04
951.2s
95502ms
Zendesk Chat 0.7%
892.1s
92153ms
850.05
931.3s
94508ms
Re:amaze 0.4%
892.2s
91148ms
780.09
841.4s
92602ms
LiveChat 0.3%
1002.1s
96143ms
750.10
961.2s
92524ms
Crisp 0.2%
1002.0s
100135ms
930.05
931.2s
100522ms
Freshchat 0.2%
802.5s
67218ms
730.13
801.5s
93529ms
Chatwoot 0.2%
921.8s
100146ms
830.02
1001.4s
92657ms
Intercom 0.2%
921.7s
92142ms
920.07
921.1s
92440ms
Help Scout Beacon 0.1%
1001.5s
100130ms
890.04
1001.4s
100439ms
Smartsupp 0.1%
1001.8s
100128ms
860.10
1001.2s
100521ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Tidio leads on LCP: 93% of its sites pass. Gorgias trails at 86%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured