Customer data platforms impact Shopify sites
Performance impact by cdp provider.
1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
1
Providers ranked
After min-sites filter
51
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Tealium AudienceStream
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 1.9s | 90.2% | 51 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Tealium AudienceStream 0.6% 51 1.9s
Segment 0.1% 11 1.8s
Bloomreach 0.1% 8 2.3s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.6%
901.9s
96136ms
960.03
941.2s
94531ms
Segment 0.1%
901.8s
90177ms
900.06
1001.3s
90642ms
Bloomreach 0.1%
882.3s
75182ms
750.06
751.8s
88487ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.