The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
1
Core Web Vitals pass rate
SitesAll three good · at least one needs improvement · at least one poor
All Wix sites728
Google AdSense 99.8%82
SitesGood, needs improvement, poor LCPMedian
All Wix sites7281.2s
Google AdSense 99.8%821.4s
SitesGood, needs improvement, poor INPMedian
All Wix sites72837ms
Google AdSense 99.8%8245ms
SitesGood, needs improvement, poor CLSMedian
All Wix sites7280.01
Google AdSense 99.8%820.01
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
2
Ad networks usage
Google AdSense is the most used: 99.8% of Wix sites.
Sites using each option (sites can use more than one) 486 sites
Google AdSense 99.8%
Google AdSense 99.8%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
3
How ad networks affect the four LCP phases
Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Wix sites with ad networks 52511 mslab 550 ms1.3s
Google AdSense 52511 mslab 550 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
4
Ad networks per framework
On React, 100% of sites use Google AdSense ad networks, and 88% of React sites pass all three Core Web Vitals, against 88% of all sites.
On React, 100% of sites use Google AdSense ad networks, and 92% of React sites have a good LCP, against 92% of all sites.
On React, 100% of sites use Google AdSense ad networks, and 100% of React sites have a good INP, against 100% of all sites.
On React, 100% of sites use Google AdSense ad networks, and 96% of React sites have a good CLS, against 96% of all sites.
FrameworkAd networks on its sitesPass all threeGood LCPGood INPGood CLS
Wix sites with ad networks 486 sitesGoogle AdSense 100%88%92%100%96%
React 486 sitesGoogle AdSense 100%88%92%100%96% Google AdSense
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field data · 486 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Tag managers on page → Third-party categories → Third parties per page → Cookie wall detected → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, 486 sites with ad networks, October 2026) · How we measured
By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, 486 sites with ad networks, October 2026). How we measured.