1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
1
Providers ranked
After min-sites filter
485
Sites in sample
Combined across all items
121ms
Best INP (p75)
Google AdSense
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google AdSense | 121ms | 94.4% | 485 |
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google AdSense 8.6% 485 121ms
Google Publisher Tag/GAM 0.1% 7 195ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 8.6%
861.9s
94121ms
980.00
871.4s
76775ms
Google Publisher Tag/GAM 0.1%
504.1s
75195ms
750.18
503.2s
502.5s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.